AB InBev - Michelob ULTRA

McEnroe vs McEnroe

Entrant Company
FCB New York
Creative Effectiveness
Entry Type
Thumbnail for McEnroe vs McEnroe
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Advertising AgencyFCB New York, New York
Advertising AgencyFCB New York, New York
Production Company456 Studios/Lord + Thomas, New York
Post-ProductionLord + Thomas – Chicago, Chicago
BrandAB InBev - Michelob ULTRA, New York
Public Relations Agency3 PM Agency/Weber Shandwick, New York
Technology ProductionUnit 9, London
Video/Film ProductionFalkon, Knutsford, Cheshire
EditSecret Guy, Brooklyn
Music & Sound ProductionJSM Music, New York
Sound ProductionSonic Union, New York
Animation, Illustration, StudioNotan Studio, São Paulo
Post-ProductionNtropic, New York
Post-ProductionChapeau, Los Angeles
Chief Creative OfficerMichael Aimette / FCB New York
Chief Creative OfficerGabriel Schmitt / FCB New York
Global Creative PartnerDanilo Boer / FCB New York
Executive Creative DirectorSamira Ansari / FCB New York
Head of Art & Design Sy-Jenq Cheng / FCB New York
Group Creative DirectorAlexandre Abrantes / FCB New York
Group Creative DirectorJay Marsen / FCB New York
Creative DirectorThomas Mori / FCB New York
Creative DirectorSimon Dolsten / FCB New York
Associate Creative DirectorJames Meiser  / FCB New York
Director of Integrated ProductionAdam Isidore / FCB New York
Senior Integrated ProducerPim Leeuwenkamp / FCB New York
Senior Integrated ProducerMarissa Lando / FCB New York
Director of Business AffairsJanice Katz / FCB New York
Archival ProducerLizzy McGlynn  / FCB New York
Senior Production Talent ManagerJanet Merone  / FCB New York
Traffic Manager, FCB GlobalMary Beth Parton / FCB New York
SVP, Group Account DirectorMegan Bundy / FCB New York
SVP, Group Account DirectorDiana Gonzalez Cash / FCB New York
VP, Account DirectorAshley Read / FCB New York
Account Supervisor Logan Butler / FCB New York
Account ExecutiveJoe Labuz / FCB New York
Sr. Project ManagerAbby Kiefer / FCB New York
Strategy DirectorJamie Rutherford / FCB New York
Sr. Strategic PlannerMichael Schonfeld / FCB New York
Senior Content Creator Adam Nelson / 456 Studios/Lord + Thomas
Senior Editor and AnimatorBreithner Monteiro / Lord + Thomas NY
Editor & AnimatorChris Monteiro  / 456 Studios/Lord + Thomas
Senior EditorMitch Schreiber  / 456 Studios/Lord + Thomas
Studio DirectorLiz Ludden  / 456 Studios/Lord + Thomas
Integrated ProducerDoria Lacey  / 456 Studios/Lord + Thomas
SVP Studio DirectorRoman Mendez  / Lord + Thomas – Chicago
Senior VFX ArtistAnj Puglise  / Lord + Thomas – Chicago
VFX ArtistTom Mackey / Lord + Thomas – Chicago
VFX ArtistKathleen Chee / Lord + Thomas – Chicago
VFX ArtistDerek Viramontes   / Lord + Thomas – Chicago
Chief Marketing Officer Benoit Garbe / AB InBev - Michelob ULTRA
Vice President, Marketing Ricardo Marques / AB InBev - Michelob ULTRA
​​Head of Marketing Communications Talita Andrade / AB InBev - Michelob ULTRA
Senior Director, Brand MarketingMiles Ritenour / AB InBev - Michelob ULTRA
Director Sports Marketing and PartnershipsDylan Ruby / AB InBev - Michelob ULTRA
Director, Marketing Communications Jessica Thorpe / AB InBev - Michelob ULTRA
Director of National MediaAlexis Unwalla / AB InBev - Michelob ULTRA
Brand DirectorKerry Scalora  / Client
Vice President, Consumer ConnectionsSpencer Gordon  / Client
Head of MediaJuliana Wurzburger  / Client
Senior Media ManagerLindsay Marzocca   / Client
Media ManagerBridget Inglima  / Client
Global Head of MarketingChris Jones  / Client
Global Marketing DirectorPaige Dawes  / Client
Senior Vice PresidentJim Sias / 3 PM Agency/Weber Shandwick
Senior Vice PresidentPeter Martin / 3 PM Agency/Weber Shandwick
Senior ManagerLemondria Hobbs / 3 PM Agency/Weber Shandwick
Account Direction, Media RelationsJackie Baez / 3 PM Agency/Weber Shandwick
Executive Creative DirectorYifei Chai  / Unit 9
Creative DirectorJames Medcraft  / Unit 9
Director of ProductionMindy Lubert  / Unit 9
Executive ProducerPhil Erney  / Unit 9
Production LeadSarah Barson  / Unit 9
ProducerDavid Cameras / Unit 9
Line ProducerJeremiah Zazueta / Unit 9
Production ManagerLouis Tonga / Unit 9
Technical DirectorMark Lovelace / Unit 9
Unreal LeadSam Slade / Unit 9
Creative Director + Co–DirectorRyan Bucci / Falkon
Technical Director + Co-DirectorDavey Sherwinter / Falkon
Executive ProducerMatt Cohen / Falkon
Director of PhotographyBernard Hunt / Falkon
HOP & EP of Live-ActionMatias Letelier  / Falkon
Production ManagerNikil Shyam Sunder / Falkon
1st Assistant DirectorKevin Murphy / Falkon
EOC of Live SwitchingSean Smith / Falkon
Post Production SupervisorShannon Peiper / Falkon
Online EditorBill Cramer/Secret Guy / Secret Guy
VFX Executive ProducerGraham Holly  / Secret Guy
VFX/Flame ArtistColin Stackpole  / Secret Guy
ColoristMatt Rosenblum  / Secret Guy
CEO/CCOJoel Simon  / JSM Music
VP/Executive ProducerJeff Fiorello  / JSM Music
Senior ProducerNorm Felker / JSM Music
Senior ProducerAndrew Manning   / JSM Music
ProducerSharon Cha / JSM Music
Co-ComposerSeamus Kilmartin / JSM Music
Co-ComposerAndrew Ybanez / JSM Music
Co-ComposerNathaniel Morgan / JSM Music
Co-ComposerJonathan Russell / JSM Music
Co-ComposerCecil Campanaro / JSM Music
Co-ComposerJulia Piker / JSM Music
Co-ComposerJason Krebs / JSM Music
Co-ComposerBecca Riter / JSM Music
Co-ComposerJason T Miller / JSM Music
Co-ComposerVlad Berkhemer / JSM Music
Sound Designer/Mix EngineerJulienne Guffain / Sonic Union
Head of ProductionPatrick Sullivan  / Sonic Union
ProducerRobbie Herrera / Ntropic
2D Compositing LeadAidan Jung / Ntropic
2D CompositingMike Roy / Ntropic
2D CompositingJoe Chiao  / Ntropic
VFX Supervisor - Creative Lead/PartnerBen Looram  / Chapeau
Managing Director/PartnerKaruna Venter  / Chapeau
Creative Director/MGFX + DesignLauren Mayer-Beug  / Chapeau
Operations & Legal ManagerMelissa Ashkin  / Chapeau
Lead Flame ArtistShane Zinkhon  / Chapeau
Flame ArtistTed Stanley / Chapeau
Flame ArtistTegan Arnold  / Chapeau
ColoristAnthony Harris  / Chapeau
Manager, Pipeline - TechnologyMark Wright  / Chapeau
Head of ProductionNicole Radford  / Chapeau
Executive ProducerAlex Kim  / Chapeau
VFX ProducerNicole Visram  / Chapeau
IT/Desktop Support Jacob Crook  / Chapeau
Studio CoordinatorWalter Chism  / Chapeau

This 2024 Clio Awards Silver winning entry titled 'McEnroe vs McEnroe ' was entered for AB InBev - Michelob ULTRA by FCB New York, New York. The piece was submitted to the medium: Creative Effectiveness within the entry type: Product/Service and the category: Multi-Country. It consists of 2 videos and 4 images.