BMW China

Nothing But Sheer Joy

Entrant Company
TBWA\Juice Beijing
Design Craft
Entry Type
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Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyReal Good Studio, New York
Advertiser BrandBMW China, Beijing
Advertising AgencyTBWA\BOLT Shanghai, Shanghai
Entrant CompanyTBWA\Juice Beijing, Beijing
Production Company (additional)Filmate Productions, Shanghai
Chief Executive OfficerJoanne Lao / TBWA\Greater China
Chief Creative OfficerRonnie Wu / TBWA\China
Executive Creative DirectorMo Chen / TBWA\BOLT Shanghai
Executive Creative DirectorHan Gao / TBWA\Juice Beijing
Group Creative DirectorCook Xu / TBWA\BOLT Shanghai
Associate Creative DirectorAmour Xiang / TBWA\BOLT Shanghai
Art DirectorMiaoxin Yang / TBWA\BOLT Shanghai
CopywriterDoris Chen / TBWA\BOLT Shanghai
CopywriterKerwin Fan / TBWA\BOLT Shanghai
Head of ProductionChristine Chen / TBWA\BOLT Shanghai
ProducerAlice Wu / TBWA\BOLT Shanghai
EditorAlexander Kang / TBWA\BOLT Shanghai
Operations DirectorCY Chen / TBWA\BOLT Shanghai
Planning DirectorPires Guo / TBWA\BOLT Shanghai
Group Account DirectorVivienne Lin / TBWA\Juice Beijing
Account DirectorLeo Hao / TBWA\Juice Beijing
Account ManagerEric Chen / TBWA\Juice Beijing
DirectorJonah Gabriel / Real Good Studio
Post ProductionRosa Palmeri / Real Good Studio
ComposerThomas Fattorusso / Real Good Studio
Executive ProducerPriscilla He / Filmate Productions
EditorLi Jin / Filmate Productions
ProducerEnzo Deng / Filmate Productions
ProducerJoe Shen / Filmate Productions
Post ProductionSunny Xu / Filmate Productions

This 2023 Clio Awards Shortlisted entry titled 'Nothing But Sheer Joy' was entered for BMW China by TBWA\Juice Beijing, Beijing. The advertising agency is part of the agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Design Craft within the entry type: Product/Service and the category: Animation. It consists of 1 video and 3 images.