IBM
Watson the Superfan: How AI is Changing the Game
NEW YORK
2019
2019
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Video
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Items
Credits
| Agency Network | Project Worldwide |
| Production Company | George P. Johnson, New York |
| Advertiser Brand | IBM, New York |
| Advertising Agency | George P. Johnson, New York |
| Entrant Company | George P. Johnson, New York |
| Media Agency | Spinifex Group, New York |
| Executive Creative Director | Marcos Ribeiro / George P. Johnson |
| Executive Creative Director | Chris Goveia / George P. Johnson |
| Creative Director | Peter Williams / George P. Johnson |
| Creative Director | Dan Tucker / George P. Johnson |
| Design Director | Julie Homesberger / George P. Johnson |
| Design Director | Dror Kodman / George P. Johnson |
| Sr. 3D Experience Designer | Brian Bergeron / George P. Johnson |
| VP, Strategy and Planning | Andrew Todd / George P. Johnson |
| VP, Director of Production | Brian Neville / George P. Johnson |
| Executive Producer | Sarah Frantz / George P. Johnson |
| Project Manager | Brian Card / George P. Johnson |
| Production Manager | Keith Gelow / George P. Johnson |
| Shop Supervisor | Terry Balabuch / George P. Johnson |
| Managing Director | Josiah Hobson / Spinifex Group |
| Creative Director | George Kacevski / Spinifex Group |
| Creative Director | Jonny Ellison / Spinifex Group |
| Producer | Ashley Phillips / Spinifex Group |
| VP, Sports and Entertainment Partnerships | Noah Syken / IBM |
| Design Principal and Creative Director | Matthew Calkins / IBM |
This 2019 Clio Awards Bronze winning entry titled 'Watson the Superfan: How AI is Changing the Game' was entered for IBM by George P. Johnson , New York . The advertising agency is part of the agency network: Project Worldwide. The piece was submitted to the medium: Design within the entry type: Business-to-Business and the category: Digital/Mobile. It consists of 1 video and 9 images.
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