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IBM

Watson the Superfan: How AI is Changing the Game

NEW YORK
2019
2019
Entrant Company
George P. Johnson
Medium
Design
Category
Digital/Mobile
Entry Type
Business-to-Business
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Credits
Agency NetworkProject Worldwide
Production CompanyGeorge P. Johnson, New York
Advertiser BrandIBM, New York
Advertising AgencyGeorge P. Johnson, New York
Entrant CompanyGeorge P. Johnson, New York
Media AgencySpinifex Group, New York
Executive Creative DirectorMarcos Ribeiro / George P. Johnson
Executive Creative DirectorChris Goveia / George P. Johnson
Creative DirectorPeter Williams / George P. Johnson
Creative DirectorDan Tucker / George P. Johnson
Design DirectorJulie Homesberger / George P. Johnson
Design DirectorDror Kodman / George P. Johnson
Sr. 3D Experience DesignerBrian Bergeron / George P. Johnson
VP, Strategy and PlanningAndrew Todd / George P. Johnson
VP, Director of ProductionBrian Neville / George P. Johnson
Executive ProducerSarah Frantz / George P. Johnson
Project ManagerBrian Card / George P. Johnson
Production ManagerKeith Gelow / George P. Johnson
Shop SupervisorTerry Balabuch / George P. Johnson
Managing DirectorJosiah Hobson / Spinifex Group
Creative DirectorGeorge Kacevski / Spinifex Group
Creative DirectorJonny Ellison / Spinifex Group
ProducerAshley Phillips / Spinifex Group
VP, Sports and Entertainment PartnershipsNoah Syken / IBM
Design Principal and Creative DirectorMatthew Calkins / IBM

This 2019 Clio Awards Bronze winning entry titled 'Watson the Superfan: How AI is Changing the Game' was entered for IBM by George P. Johnson , New York , part of agency network: Project Worldwide. The piece was submitted to the medium: Design within the entry type: Business-to-Business and the category: Digital/Mobile. It consists of 1 video and 9 images.

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