Mercado Livre (Ebazar)

Flip the Flex

SãO PAULO

2022

Entrant Company: GUT
Medium: Digital/Mobile
Category: E-commerce
Entry Type: Product/Service

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Credits

Production Company	Magma, São Paulo
Advertiser Brand	Mercado Livre (Ebazar), São Paulo
Advertising Agency	GUT, São Paulo
Entrant Company	GUT, São Paulo
Executive Creative Director	Bruno Brux and Murilo Melo / GUT
Creative Director	Linus Oura and Tiago Abreu / GUT
Creative	Andressa Cruz, Júnior Santos, Will Santos and Kayran Moroni / GUT
Social Creative	Mariane Almeida and Clécius Gonzaga / GUT
Global CSO	Fernando Ribeiro / GUT
Managing Director	Valéria Barone / GUT
Regional Account Director	Natalia Noya / GUT
Account Director	Raphaela Guillen / GUT
Account Manager	Giovanna Falvino / GUT
Account Assistant	Larissa Benjamin / GUT
Head of Strategy	Amanda Agostini / GUT
Strategy Director	Mercedes Barusso / GUT
Strategy	Amora Marzulo and Bárbara Reis / GUT
Strategy Consultant	Camila Camargo and Gabriela Neves / GUT
Social Strategy Director	Douglas Coelho / GUT
Social Strategy	Bruce Vital and Paula Baião / GUT
Head of Media & Data	Guilherme Cavalcante / GUT
Media	Douglas Silveira, Laura Cardeal, Jayane Lopes and Caio Melo / GUT
Head of Production	Mariane Goebel / GUT
Production Manager	Thaís Schroder / GUT
Project Manager	Juliana Mendonça / GUT
Director	Thatiane Almeida / Magma
Executive Producer	Marcela Santos / Magma
Account Manager	Raquel Andrade / Magma
Photographer	Daniel Belinky / Magma
Stylist	Naiara Albuquerque / Magma
Beauty	Welida Souza / GUT
Art Director	Poliana Feulo / Magma
Still Photographer	Jef Delgado / Magma
Production Coordinator	Renata Munaretto, Gabriela Carvalho and Jonas Matos / Magma
Production Director	Guilherme Valiengo / Magma
Production Assistant	Lohann Oliveira and Maria Rita Miranda / Magma
Post Production Coordinator	Raphael Tarso / Magma
Editing	Victor Cohen / Magma
Color	Eli Silva / Magma
Effects	Junior Spinella, Bruno de Castro, João Pessoa and Rodrigo Peres / Magma
Music Composers and Singers	Tássia Reis and Djonga
Producer	Edu Luke, Otávio Cavalheiro, Celso Moretti, Tuco Barini, Rud Lisboa and Cris Botarelli / HEFTY
3D	Thiago Mucci
Director (Mini Docs)	Vitor Manon
DOP (Mini Docs)	Raphael Savelkoul
Editor (Mini Docs)	Camila Cavanha and Yutha Matsuda
Client Approval	Louise Mckerrow, Thais Nicolau, Nathalia Cavalcante Teixeira, Laura Motta, Marcela Gimenez and Filipe de Figueiredo Oliveira / Mercado Livre (Ebazar)

This 2022 Clio Awards Bronze winning entry titled 'Flip the Flex' was entered for Mercado Livre (Ebazar) by GUT, São Paulo. The piece was submitted to the medium: Digital/Mobile within the entry type: Product/Service and the category: E-commerce. It consists of 1 video and 1 image.