Canadian Down Syndrome Society

Project Understood

Entrant Company
Entry Type
Public Service
Thumbnail for Project Understood
View Fullscreen


Agency NetworkFCB
Holding CompanyInterpublic Group
Production CompanyFuelcontent, Toronto
Advertiser BrandCanadian Down Syndrome Society, Calgary
Advertising AgencyFCB, Toronto
Entrant CompanyFCB, Toronto
Chief Creative OfficerNancy Crimi-Lamanna / FCB
Chief Creative OfficerJeff Hilts
Worldwide Creative Partner, EVPFred Levron
Associate Creative Director:Elma Karabegovic
Associate Creative DirectorMichael Morelli
Associate Creative DirectorMarty Hoefkes
CopywriterShannon McCarroll
CopywriterJason Soy
Chief Strategy OfficerShelley Brown
Director of StrategyEryn LeMesurier
Director of StrategyShelagh Hartford
Strategy CoordinatorAudrey Zink
EVP, General ManagerTracy Little
VP, Managing DirectorTim Welsh
Group Account DirectorBlake Connolly
Account SupervisorOlivia Selbie
Agency ProducersSarah Michener
Agency ProducersKristine Lippett
VP of OperationsShandi Horovitch
Project ManagerCori Pettit
Director, Product and Technology SolutionsJohn Sime
EVP, Head of Global InnovationKris Hoet
PRShannon Stephaniuk / Glossy
DirectorScott Drucker / Fuelcontent
Line ProducerSarah Michener
Director of PhotographyScott Drucker
Director of PhotographyChet Tilokani
AudioNicolas Field
Hair & Make-UpNeil Silverman
PhotographerCassidy Clemmer
EditorJohn Gallagher / Outsider Editorial
EditorMichael Barker
Editorial AssistantScott Edwards
Executive ProducerKristina Anzlinger
ColouristEric Whipp / Alter Ego
VFX ArtistEric Perrella
ProducerCaitlin Schooley-Groneveldt
Music Track DirectorMark Dominic / Grayson Matthews
EngineerVlad Nikolic
Audio ProducerKelly McCluskey
Speech PathologistAmanda Cotton / Consultant
Web Designer Kris Van Wallendael / Bliss Interactive
Web Designer Julie Post
Web DesignerDao Tran
Chair Ed Casagrande / Canadian Down Syndrome Society
Interim Executive DirectorLaura LaChance
Marketing & Communications ManagerKristen Halpen
Board MemberBen Tarr

This 2020 Clio Awards Silver winning entry titled 'Project Understood' was entered for Canadian Down Syndrome Society by FCB, Toronto. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Direct within the entry type: Public Service and the category: Digital/Mobile. It consists of 1 video and 1 image.