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Kraft Heinz

Heinz Ketchup Fraud

TORONTO/MONTREAL/VANCOUVER
2024
2024
Entrant Company
Rethink
Medium
Direct
Category
Social Media
Entry Type
Product/Service
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Items

Credits
Advertiser / BrandKraft Heinz, Toronto
Advertising AgencyRethink, Toronto/Montreal/Vancouver
Production CompanyWolf Credo Production Co, Buenos Aires
Production CompanyR+D Productions, Toronto
Post Production CompanyFrame Distillery VFX, Toronto
Music/Sound CompanyGrayson Music, Toronto
Public Relations AgencyZeno Group, Chicago
Media AgencyStarcom, Chicago
Chief Creative OfficerAaron Starkman / Rethink
Chief Creative OfficerMike Dubrick / Rethink
Chief Creative OfficerDaniel Lobaton / Rethink
Chief Strategy OfficerSean McDonald / Rethink
Executive Creative Director / CopywriterXavier Blais
Creative Director / Art DirectorSkye Deluz / Rethink
Creative Director / CopywriterJacquelyn Parent / Rethink
Creative DirectorFernando Hernandez / Rethink
CopywriterNicolas Dubois / Rethink
Art DirectorHayley Hinkley / Rethink
StrategistJulian Morgan / Rethink
StrategistEmma Bayfield / Rethink
StrategistClément Martin / Rethink
Strategy DirectorPascal Routhier / Rethink
ProducerTricia Lapidario / Rethink
Integrated ProducerKate A. Spencer / Rethink
Post SupervisorMegan O’Connor / Rethink
Post SupervisorShannon Ing / Rethink
Studio ArtistBrad Kumar / Rethink
Studio ArtistJustin Chan / Rethink
Studio ArtistKostas Loukopoulos / Rethink
Group Business LeadAdam Ball / Rethink
Group Account DirectorJamie Sutherland / Rethink
Account DirectorDavid Greisman / Rethink
Account DirectorCatherine Blouin-Mainville / Rethink
Account SupervisorJamie Flatow / Rethink
Account ManagerRachel Cloth / Rethink
PhotographerAle Burset
Executive ProducerMarcela Moracci / Wolf Credo Production Co
Line ProducerMariano Legname García / Wolf Credo Production Co
Line ProducerAriel Ticona Molina / Wolf Credo Production Co
EditorEugene Aglushevich
OnlineRob Del Ciancio / Frame Distillery VFX
ColouristEmmett Maloney
Head of Brand Comms North AmericaNina Patel / Kraft Heinz
Director, Brand CommunicationsMegan Lang / Kraft Heinz
Sr. Brand ManagerJacqueline Chao / Kraft Heinz
Brand ManagerAlyssa Cicero / Kraft Heinz

This 2024 Clio Awards Silver winning entry titled 'Heinz Ketchup Fraud ' was entered for Kraft Heinz by Rethink, Toronto/Montreal/Vancouver. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Social Media. It consists of 1 video and 2 images.

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