Lucky Charms

Charmology

NEW YORK CITY

2024

Entrant Company: VML
Medium: Direct
Category: Experience/Activation
Entry Type: Product/Service

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Credits

Brand	Lucky Charms, New York City
Agency	VML, New York City
Global Chief Creative Officer, Commerce	Manuel Borde / VML
Executive Creative Director, Commerce	James Phillips / VML
Group Creative Director, Commerce	Oswaldo Sa / VML
Creative Director, Commerce	Alberto Triana / VML
Creative Director, Commerce	David Pinilla / VML
Creative Director, Commerce	Federico Mariani / VML
Senior Copywriter, Commerce	Vanessa Aricco / VML
Associate Creative Director, Commerce	Andrew Bowsher / VML
Lead Motion & Content Designer, Commerce	Lucas Pimenta / VML
Account Director, Commerce	Betsy Reed / VML
Senior Account Executive, Commerce	Ashley Martina / VML
Project Manager, Commerce	Krystal Greven / VML
Associate Director, Project Management, Commerce	Thomas Mercurio / VML
Associate Creative Director, Commerce	Tomy Lavagno / VML
Motion Designer & Editor, Commerce	Daniel Cruz / VML
Associate Art Director, Commerce	Aaron Branch / VML
Copywriter, Commerce	Nojuan Borde / VML
Art Director, Commerce	Somra Shafiq / VML
Senior Art Director, Commerce	Nestor Benjumea / VML
Senior Art Director, Commerce	Laura Arcila / VML
Senior Art Director, Commerce	Esteban Fino / VML
Senior Art Director, Commerce	Juan Prieto / VML
Art Director, Commerce	Jhon Igua / VML
Junior Art Director, Commerce	William Niño / VML
Head of Art & Design, Commerce	Angelica Galvis / VML
Global Creative Coordinator, Commerce	David Cofrancesco / VML
Global Creative Coordinator, Commerce	Philip Nash / VML
Global Director of Creative Excellence	Jamie Anning / VML
Global Chief Creative Officer	Debbi Vandeven / VML
Associate Manager, Customer Marketing - Target	Graciela Sanchez / General Mills
Shopper Marketing Manager	Erin Clements / General Mills
Copywriter, Commerce	Sarah Rocca / VML

This 2024 Clio Awards Bronze winning entry titled 'Charmology' was entered for Lucky Charms by VML, New York City. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Experience/Activation. It consists of 1 video and 3 images.