RACV

The Booster Tag

AUSTRALIA

2020

Entrant Company: CHE Proximity
Medium: Direct
Category: Use of Product
Entry Type: Product/Service

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Video

Items

Credits

Agency Network	BBDO
Holding Company	Omnicom Group
Production Company	Guilty, Australia
Advertiser Brand	RACV, Australia
Advertising Agency	CHE Proximity, Australia
Entrant Company	CHE Proximity, Australia
Chief Creative Officer	Ant White / CHE Proximity
Executive Creative Director	Glen Dickson / CHE Proximity
Creative Director	Amy Weston / CHE Proximity
Creative Director	Chris Andrews / CHE Proximity
Copywriter	Deb Frenkel / CHE Proximity
Designer	Tim McPherson / CHE Proximity
Designer	Trent Roberts / CHE Proximity
Designer	Adam Lord / CHE Proximity
Executive Producer	Holly Alexander / CHE Proximity
Producer	Elena Szymanski / CHE Proximity
Sound Designer	Matt Thompson / CHE Proximity
Editor	Cassy Vincent / CHE Proximity
Associate Creative Director	Matt Bladin / CHE Proximity
Associate Creative Director	Phoebe Sloane / CHE Proximity
Associate Creative Director	Genevieve Brown / CHE Proximity
Chief Executive Officer	Chris Howatson / CHE Proximity
Account Executive	Sarah Raine / CHE Proximity
Account Executive	Emily Gray / CHE Proximity
Account Executive	Henrietta Corley / CHE Proximity
Account Executive	Sarah Cox / CHE Proximity
Artist	David McNeil / CHE Proximity
Artist	Josh Fikret / CHE Proximity
Artist	Nigel Harvey / CHE Proximity
Public Relations	Georgia Wright / CHE Proximity
Public Relations	Judy Crema / CHE Proximity
Public Relations	Romina Favero / CHE Proximity
Project Manager	Hoang Nguyen / CHE Proximity
Project Manager	David Cooper / CHE Proximity
Project Manager	Nicole Jones / CHE Proximity
Developer	Campbell Ding / CHE Proximity

This 2020 Clio Awards Shortlisted entry titled 'The Booster Tag' was entered for RACV by CHE Proximity, Australia. The advertising agency is part of the agency network: BBDO and holding company: Omnicom Group. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Use of Product. It consists of 1 video and 1 image.