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Xbox

Beyond Generations: Gaming Against Loneliness

LONDON
2022
2022
Entrant Company
McCann London
Medium
Direct
Category
Use of Product
Entry Type
Product/Service
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Items

Credits
Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanyCraft, London
Advertiser BrandMicrosoft/Xbox, Reading
Advertising AgencyMcCann London, London
Entrant CompanyMcCann London, London
Chief Creative OfficerRob Doubal / McCann London
Chief Creative OfficerLaurence Thomson / McCann London
Executive Creative DirectorJamie Mietz / McCann London
Executive Creative DirectorSanjiv Mistry / McCann London
Senior CreativeWilliam Cottam / McCann London
Senior CreativeJames Crosby / McCann London
Head of DesignLisa Carrana / McCann London
DesignerDavid Coates / McCann London
Senior PlannerJJ Bender / McCann London
Senior PlannerMike Phillips / McCann London
Managing DirectorJessica Tamsedge / McCann London
Managing PartnerSaliesh Jani / McCann London
Business DirectorOscar Flintoft / McCann London
Account DirectorMelanie Vickers / McCann London
Senior Account ManagerMay Sinlapa / McCann London
Account AssociateEloise Thompson / McCann London
Project DirectorClare Prager / McCann London
Senior Project ManagerGeorgia Wettenhall / McCann London
Chief Production OfficerSergio Lopez / Craft
Executive ProducerAlec Christie / Craft
Executive ProducerAlexia Merrington / Craft
Senior ProducerZara Balfour / Craft
Head of Post ProductionPedro Pinto / Craft
Post ProducerJamie Cooper / Craft
ProducerSarah Hall / Craft
Senior Print ProducerLiam White / Craft
Print ProducerSteve Tester / Craft
Business AffairsVal Boyce / Craft
Business AffairsMolly Strasser / Craft
DirectorChris Fowles / Craft
Director of PhotographyTerence Wilkins / Craft
ComposerChris Davey / Craft
EditorAlex Young / Craft
Assistant ProducerToby Burden / Craft
Assitant EditorAshley Joiner / Craft
Assistant CameraMarti Guiver / Craft
Assitant CameraLuke Makepeace / Craft
Sound Design & MixMihai Meirosu / Craft
GradeSteffan Perry / Framestore
Online EditorSimon Hall / Craft
Covid SupervisorDavid Devine / Craft
IllustratorSon of Alan
Global Integrated Marketing DirectorMichael Flatt / Xbox
Global Integrated Marketing LeadJack White / Xbox
General Manager, Xbox Brand MarketingTaylor Smith / Xbox

This 2022 Clio Awards Silver winning entry titled 'Beyond Generations: Gaming Against Loneliness' was entered for Xbox by McCann London, London. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Use of Product. It consists of 1 video and 1 image.

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