Xbox
Beyond Generations: Gaming Against Loneliness
LONDON
2022
2022
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Video
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Items
Credits
| Agency Network | McCann Worldgroup |
| Holding Company | Interpublic Group |
| Production Company | Craft, London |
| Advertiser Brand | Microsoft/Xbox, Reading |
| Advertising Agency | McCann London, London |
| Entrant Company | McCann London, London |
| Chief Creative Officer | Rob Doubal / McCann London |
| Chief Creative Officer | Laurence Thomson / McCann London |
| Executive Creative Director | Jamie Mietz / McCann London |
| Executive Creative Director | Sanjiv Mistry / McCann London |
| Senior Creative | William Cottam / McCann London |
| Senior Creative | James Crosby / McCann London |
| Head of Design | Lisa Carrana / McCann London |
| Designer | David Coates / McCann London |
| Senior Planner | JJ Bender / McCann London |
| Senior Planner | Mike Phillips / McCann London |
| Managing Director | Jessica Tamsedge / McCann London |
| Managing Partner | Saliesh Jani / McCann London |
| Business Director | Oscar Flintoft / McCann London |
| Account Director | Melanie Vickers / McCann London |
| Senior Account Manager | May Sinlapa / McCann London |
| Account Associate | Eloise Thompson / McCann London |
| Project Director | Clare Prager / McCann London |
| Senior Project Manager | Georgia Wettenhall / McCann London |
| Chief Production Officer | Sergio Lopez / Craft |
| Executive Producer | Alec Christie / Craft |
| Executive Producer | Alexia Merrington / Craft |
| Senior Producer | Zara Balfour / Craft |
| Head of Post Production | Pedro Pinto / Craft |
| Post Producer | Jamie Cooper / Craft |
| Producer | Sarah Hall / Craft |
| Senior Print Producer | Liam White / Craft |
| Print Producer | Steve Tester / Craft |
| Business Affairs | Val Boyce / Craft |
| Business Affairs | Molly Strasser / Craft |
| Director | Chris Fowles / Craft |
| Director of Photography | Terence Wilkins / Craft |
| Composer | Chris Davey / Craft |
| Editor | Alex Young / Craft |
| Assistant Producer | Toby Burden / Craft |
| Assitant Editor | Ashley Joiner / Craft |
| Assistant Camera | Marti Guiver / Craft |
| Assitant Camera | Luke Makepeace / Craft |
| Sound Design & Mix | Mihai Meirosu / Craft |
| Grade | Steffan Perry / Framestore |
| Online Editor | Simon Hall / Craft |
| Covid Supervisor | David Devine / Craft |
| Illustrator | Son of Alan |
| Global Integrated Marketing Director | Michael Flatt / Xbox |
| Global Integrated Marketing Lead | Jack White / Xbox |
| General Manager, Xbox Brand Marketing | Taylor Smith / Xbox |
This 2022 Clio Awards Silver winning entry titled 'Beyond Generations: Gaming Against Loneliness' was entered for Xbox by McCann London, London. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Direct within the entry type: Product/Service and the category: Use of Product. It consists of 1 video and 1 image.
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