Chick-fil-A

The Brake Room

NEW YORK

2024

Entrant Company: McCann New York
Medium: Experience/Activation
Category: Special Build
Entry Type: Product/Service

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Credits

Client	Chick-fil-A, Atlanta, Georgia
Advertising Agency	McCann New York, New York
Production Company	Factory 360, New York
Public Relations Agency	The Collective Agency, Los Angeles
Communications Agency	Zeno Group, Los Angeles
Chief Creative Officer North America	Sean Bryan / McCann New York
Chief Creative Officer New York	Shayne Millington / McCann New York
Chief Creative Officer	Pierre Lipton / McCann New York
EVP Executive Creative Director	Larry Platt / McCann New York
EVP Executive Creative Director	Danny Rodriguez / McCann New York
EVP Head of Design	Matt Van Leeuwen / McCann New York
SVP, Group Creative Director	Jason McKean / McCann New York
SVP, Group Creative Director	Natalie Rose / McCann New York
Associate Creative Director of Design	Zac Collopy / McCann New York
Art Director	Kendall Werra / McCann New York
Copywriter	Sam Altman / McCann New York
Chief Client Officer North America	Veronica Bertran / McCann New York
SVP, Executive Account Director	Dina Hovanessian / McCann New York
VP, Account Director	Lisa Huang / McCann New York
Chief Strategy Officer New York	Emily Portnoy / McCann New York
SVP, Group Strategy Director	Danielle Noto / McCann New York
Chief Production Officer New York	Aaron Kovan / McCann New York
SVP, Executive Director of Innovation	Mihae Mukaida / McCann New York
VP, Senior Interactive Producer	Patty Visconti / McCann New York
Production Assistant	Kaiti Furo / McCann New York
Junior Producer	Kelly Krincek / McCann New York
SVP, Senior Integrated Producer	Wendy Leahy / McCann New York
Senior Print Producer	Linda Herskovic / McCann New York
Senior Project Manager	Katie Brewer / McCann New York
SVP, Director of Business Affairs	Wilmien Blake / McCann New York
Business Affairs Manager	Karen Phillips / McCann New York
SVP Brand, Advertising and Media	Joe Saracino / Chick-fil-A
Senior Director, Performance Marketing	Ashley Callahan / Chick-fil-A
Principle Team Leader, Performance Marketing	Katie Joiner / Chick-fil-A
Senior Integration Lead, Performance Marketing	Sarah Proctor / Chick-fil-A
Senior Principle Team Leader, Brand Strategy & Media	Darlene Tobin / Chick-fil-A
Senior Project Lead, Brand Strategy & Media	Jia Burke / Chick-fil-A
Director, Brand Public Relations	Chelsea Lee / Chick-fil-A
Team Lead, Brand Public Relations	Rebecca Lynch / Chick-fil-A
COO	Jason Coughlin / Factory 360
Account Director	Kendall Shai Rowsey / Factory 360
Account Coordinator	Hanna Vovk / Factory 360
Creative Director	Zoe Ganch / Factory 360
Senior Experiential Designer	Victoria Cuenca / Factory 360
Senior Art Director	Hiann Prum / Factory 360
Experiential Designer	Brianna Rodriguez / Factory 360
Director, Media Strategy	Lisa Mieskowski / The Collective Agency
Associate Director, Media Strategy	Jamie Schmiedeskamp / The Collective Agency
Supervisor, Media Strategy	Stephanie Lerner / The Collective Agency
Senior Associate, Media Strategy	Katerina Zervas / The Collective Agency
Senior VP, Media Relations	Heather Ribeiro / Zeno Group
Executive Vice President, Crisis & Issues	Jason Morely / Zeno Group
Director/Senior Account Supervisor, Media Relations	Sawyer Carlson / Zeno Group
Senior Account Supervisor, Media Relations	Elise Rose / Zeno Group

This 2024 Clio Awards Silver winning entry titled 'The Brake Room ' was entered for Chick-fil-A by McCann New York , New York . The piece was submitted to the medium: Experience/Activation within the entry type: Product/Service and the category: Special Build. It consists of 1 video and 11 images.