Bonobos

#EvolveTheDefinition

LOS ANGELES

2019

Entrant Company: Observatory
Medium: Fashion & Beauty
Entry Type: Product/Service

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Credits

Holding Company	The Stagwell Group
Production Company	Observatory, Los Angeles
Advertiser Brand	Bonobos, New York
Advertising Agency	Observatory, Los Angeles
Entrant Company	Observatory, Los Angeles
Media Agency	Exverus, Los Angeles
Interactive Agency	Use All Five, Marina Del Rey
Music/Sound Company	Barking Owl, Los Angeles
Chief Creative Officer	Todd Hunter / Observatory
Creative Director	Joseph Saroufim / Observatory
Senior Copywriter	Francesca Bonomi / Observatory
Senior Art Director	Bianca Pettinicchi / Observatory
Head of Production	Chris Totushek / Observatory
Senior Producer	Carly Allen / Observatory
Associate Producer	Chloe McHugh / Observatory
Production Coordinator	Kate Oh / Observatory
Head of Strategy and Entertainment Consulting	Amia Lazarus / Observatory
Brand Executive	Samantha Oto / Observatory
Brand Executive	Brooks Varni / Observatory
Chief Executive Officer	Jae Goodman / Observatory
Creative Services Manager	Julie Reizes / Observatory
President	William Durrant / Exverus
Head of Media & Strategy	Talia Arnold / Exverus
Group Media Director	Adrienne Holthaus / Exverus
Head of Operations	Jack Win / Exverus
Video Buyer	Caroline Palacios / Exverus
Integrated Media Planner	Denise Renesto / Exverus
Social and Performance Manager	Esi Mensah / Exverus
Editor	Michael Rohrbaugh
Composer	Evan Goldman
Co-Founder, Project Lead	Levi Brooks / Use All Five
Co-Founder, CTO	Jason Farrell / Use All Five
Creative Director	Yuji Sakuma / Use All Five
Director of Technology	Bret Morris / Use All Five
Senior Developer	Jenni Cheung / Use All Five
Senior Developer	Kei Yasui / Use All Five
Senior Designer	Mindy Nguyen / Use All Five

This 2019 Clio Awards Silver winning entry titled '#EvolveTheDefinition' was entered for Bonobos by Observatory, Los Angeles, part of holding company: The Stagwell Group. The piece was submitted to the medium: Fashion & Beauty within the entry type: Product/Service. It consists of 2 videos and 10 images.