SickKids Foundation

SickKids VS - Be A Light

Entrant Company
Film Craft (Music - Adapted)
Music - Adapted
Entry Type
Public Service
Thumbnail for SickKids VS - Be A Light
View Fullscreen


Holding CompanyBlueFocus
Production CompanyScouts Honour, Toronto
Advertiser BrandSickKids Foundation, Toronto
Advertising AgencyCossette, Toronto
Entrant CompanyCossette, Toronto
Media AgencyOMD, Toronto
Editing HouseOutsider Editorial, Toronto
Music/Sound CompanyRajakovic Electric, Toronto
Colour/Transfer FacilityAlter Ego, Toronto
VFX & Online FacilityThe Vanity, Toronto
Global Chief Creative OfficerPeter Ignazi / Cossette
Executive Creative Director(s)Craig McIntosh, Jaimes Zentil / Cossette
Associate Creative Director/CopywriterJon Taylor / Cossette
Associate Creative Director/Art DirectorAndrea Romanelli / Cossette
VP, Business LeadTyler Robson / Cossette
Group Business DirectorDaria Lysenko / Cossette
Business DirectorValerie Mascarin / Cossette
Chief Strategy OfficerCat Wiles / Cossette
VP, StrategyDenika Angelone / Cossette
Senior StrategistBella Iannetta / Cossette
Agency ProducerCaroline Wrinch / Cossette
SVP, Direct and Digital MarketingHeather Clark / SickKids Foundation
VP, Brand Strategy And CommunicationsKate Torrance / SickKids Foundation
DirectorRoy Gruia / SickKids Foundation
Associate DirectorTina Tieu-Lafrance, Lisa Charendoff / SickKids Foundation
Coordinator, Community Stakeholder RelationsKylie White / SickKids Foundation
Public Relations ProfessionalTaylor Huff / SickKids Foundation
ManagerJessica Myers / SickKids Foundation
Managing DirectorDaryl Heroux / OMD
Group Director of StrategyLaurie St. John / OMD
DirectorIryna / OMD
DirectorMark Zibert / Scouts Honour
Exec ProducerRita Popielak / Scouts Honour
Exec ProducerSimon Dragland / Scouts Honour
EditorMichael Barker / Outside Editorial
Exec Producer: Kristina Anzlinger / Outside Editorial
ProducerKayan Choi / Outside Editorial
Music ComposerMark Rajakovic / Rajakovic Electric
Exec ProducerNicole Rajakovic / Rajakovic Electric
Lead VFX & OnlineSean Cochrane / The Vanity
Exec ProducerStephanie Pennington / The Vanity
ColouristWade Odlum / Alter Ego
ProducerJane Garahh / Alter Ego

This 2022 Clio Awards Bronze winning entry titled 'SickKids VS - Be A Light' was entered for SickKids Foundation by Cossette, Toronto. The advertising agency is part of the holding company: BlueFocus. The piece was submitted to the medium: Film Craft (Music - Adapted) within the entry type: Public Service and the category: Music - Adapted. It consists of 1 video and 1 image.