PlayStation
Why be one thing, when you can be anything?
LONDON
2023
2023
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Video
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Items
Credits
| Agency Network | DDB |
| Holding Company | Omnicom Group |
| Production Company | MJZ, London |
| Advertiser Brand | Sony Interactive Entertainment, San Mateo |
| Advertising Agency | adam&eveDDB, London |
| Entrant Company | adam&eveDDB, London |
| Design Company | King Henry, London |
| Design Company | cain&abelDDB, London |
| Media Agency | MediaCom, New York |
| Service Production Company | Icon Films, Sofia |
| Edit Comapny | Work Editorial, London |
| Post Production Company | Selected Work, London |
| Audio Post Production | 750MPH, London |
| Music Supervision | PlayStation Studios, Creative Arts, San Mateo |
| Senior Vice President, Head of Global Marketing | Eric Lempel / PlayStation |
| Senior Director, Global Store & Services Marketing | Gareth Barker / PlayStation |
| Group Marketing Manager, Global Store & Services Marketing | Chris Howe / PlayStation |
| Senior Global Brand Manager | Zoë Zawada / PlayStation |
| Senior Staff Brand Manager, Global Store & Services Marketing | Brian Dunn / PlayStation |
| Brand Specialist, Global Store & Services Marketing | Martin Bui / PlayStation |
| Join Chief Executive Officer | Mat Goff / adam&eveDDB |
| Chief Creative Officer | Richard Brim / adam&eveDDB |
| Executive Creative Director | Ant Nelson / adam&eveDDB |
| Executive Creative Director | Mike Sutherland / adam&eveDDB |
| Creative Director | Richard Gayton / adam&eveDDB |
| Creative Director | Darren Beresford / adam&eveDDB |
| Chief Production Officer | Anthony Falco / adam&eveDDB |
| Production Lead | Panos Louca / adam&eveDDB |
| Agency Producer (AV) | Hannah Needham / adam&eveDDB |
| Agency Producer (KV) | Stephen Mead / adam&eveDDB |
| Agency Assistant Producer | Arsalan Jamshid / adam&eveDDB |
| Project Director | Sam McGeorge / adam&eveDDB |
| Planning Director | David Mortimer / adam&eveDDB |
| Managing Partner | Sarah Coleman / adam&eveDDB |
| Business Director | Pip Shepherd / adam&eveDDB |
| Account Director | Madeleine Burrell / adam&eveDDB |
| Account Manager | Dyfed Thomas / adam&eveDDB |
| Account Executive | Estella Mosca / adam&eveDDB |
| Executive Content Director | Simon Adamson / adam&eveDDB |
| Head of Content | Jessica Taylor / adam&eveDDB |
| Matthew Osborne | Senior Content Creative / adam&eveDDB |
| Legal | Trine Odin, Tom Campbell, Candice Macleod / adam&eveDDB |
| Business Affairs | Dolores King, Layla Husted / London |
| Head of Design | Paul Knowles / King Henry |
| Lead Designer | Scott Silvey / King Henry |
| Artworker | Sam Stabler / King Henry |
| Global Business Director | Sybille Chrissoveloni / cain&abelDDB |
| Account Director | Nicoletta Corradi / cain&abelDDB |
| Senior Account Manager | Xochitl Cruz / cain&abelDDB |
| Senior Account Manager | Annie McMillan / cain&abelDDB |
| Account Manager | Gurbir Dhaliwal / cain&abelDDB |
| Digital Display Lead | James Brown / cain&abelDDB |
| Digital Display Lead | Marceline Le Gaufey / cain&abelDDB |
| Operations Manager | Jon Philips / cain&abelDDB |
| Managing Producer | Ludovica Melica / cain&abelDDB |
| Senior Producer | Charlotte O'Reilly / cain&abelDDB |
| Producer | Mandy Amoah / cain&abelDDB |
| Producer | Marie Vivent / cain&abelDDB |
| Senior Editor | David Smith / cain&abelDDB |
| Hybrid Editor | Jason Fox / cain&abelDDB |
| QC | Stuart Moore / cain&abelDDB |
| QC | Chloe Maudsley / cain&abelDDB |
| QC | James Pyne / cain&abelDDB |
| Digital Producer | Matthew Walker / cain&abelDDB |
| Senior Graphic Producer | Tony Hutton / cain&abelDDB |
| Head of Language | Sarah Mrowicki / cain&abelDDB |
| Translation Team | Veronica Viudas Garcia, Maria Dilena, Roxanne Panarotto / cain&abelDDB |
| Creative Technology | Hash Milhan / cain&abelDDB |
| Digital Design Director | Sam Butler / cain&abelDDB |
| Technical Lead | Ben Aldrich / cain&abelDDB |
| Full Stack Developer | Michael Fresson / cain&abelDDB |
| Lead QA Manager | Mark Sadler / cain&abelDDB |
| Director | Henry Hobson / MJZ |
| EP | Lindsay Turnham / MJZ |
| Producer | James Waters / MJZ |
| Production Manager | Davina Abrahams / MJZ |
| Director of Photography | Rob Hardy / MJZ |
| Production Designer | Pirra / MJZ |
| Set Decorator | Nell Floyd / MJZ |
| 1st AD | Antony Tanev / MJZ |
| Gimbal Operator | Ivan Jelyaskov / MJZ |
| MoVi 1st AC | Ivan Ivanov / MJZ |
| Costume Designer | Selina Wong / MJZ |
| Costumer Supervisor | Djanina Baykoucheva / MJZ |
| Costume Assistants | Dora Samova, Irena Tzokova, Annie Angelova / MJZ |
| Casting Director | Hammon Cox / MJZ |
| Producer | Millen Nickolov, / Icon Films |
| Producer | Emil Rangelov / Icon Films |
| Producer | Gergana Kuzmova / Icon Films |
| Production Manager | Alexander Peytchev / Icon Films |
| Production Assistant | Nia Meytsova / Icon Films |
| Production Coordinator | Galina Stamenkova / Icon Films |
| 2nd AD | Monika Hristova / Icon Films |
| 1st AC | Kaloyan Nedelchev / Icon Films |
| Prop Master | Atanos Apostolov / Icon Films |
| Props Assistant | Maria Eliza-Bankova / Icon Films |
| Grip | Filip Filipov, Todor Todorov, Albert Nikolinski, Bozhidar Mitzakov, Yavor Saykov, Emil Petkov, Stoyan Georgiev / Icon Films |
| Gaffer | Yavor Zahariev / Icon Films |
| Hair & Makeup Artist | Tatiana Sleptsova-Titta, Nelly Teova, Marina Boshnakova / Icon Films |
| Producer | Ellie McNaughtan / Work Editorial |
| Editor | Neil Smith / Work Editorial |
| Editor | Rain Keene / Work Editorial |
| Shoot Supervisor | Greg Spencer / Selected Works |
| Creative Director | Greg Spencer & Jonathan ‘Wes’ Westley / Selected Works |
| VFX Lead | Francois Roisin, Paul Donnellan / Selected Works |
| 2D Artists | Georgina Ford, Theajo Dharan, Matt ‘Wispy’ Clarke, Leandro Vaquez, Stephanie Skarbek 3D Artists: Nigel Timms, Sebastian Kowalski / Selected Works |
| DMP | Amber Frisenda / Selected Works |
| Executive Producer | Alex Fitzgerald / Selected Works |
| Producer | Katie Sharpe / Selected Works |
| Colourist | Tom Poole, Company 3 / Selected Work |
| Sound Design & Mix | Sam Ashwell / 750MPH |
| Sound Design (radio) | Mike Bovill / 750MPH |
| Senior Audio Producer | Kristen Troy / 750MPH |
| Music Supervisor | Codie Childs & Duncan Smith / PlayStation Studios, Creative Arts |
| Writer | Christopher Benstead / PlayStation Studios, Creative Arts |
| Producer & Performer | Christopher Benstead / PlayStation Studios, Creative Arts |
This 2023 Clio Awards Bronze winning entry titled 'Why be one thing, when you can be anything?' was entered for PlayStation by adam&eveDDB, London. The advertising agency is part of the agency network: DDB and holding company: Omnicom Group. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: 61 Seconds to Five Minutes. It consists of 1 video and 1 image.
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