Tide

It's Yet Another Tide Ad, Again

Campaign: It's a Tide Ad

SANTA MONICA

2018

Entrant Company: Rattling Stick
Medium: Film
Category: Commercials (30 Seconds and Under)
Entry Type: Product/Service

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Credits

Production Company	Rattling Stick, Santa Monica
Advertiser Brand	Procter & Gamble, Cincinnati
Entrant Company	Rattling Stick, Santa Monica
Advertising Agency	Saatchi & Saatchi, New York
Director	Traktor / Rattling Stick
Partner/Executive Producer	Joe Biggins / Rattling Stick
Executive Producer	Jeff Shupe / Rattling Stick
Head of Production	Richard McIntosh / Rattling Stick
Chief Executive Officer	Andrea Diquez / Saatchi & Saatchi
Chief Creative Officer	Javier Campopiano / Saatchi & Saatchi
Executive Creative Director	Paul Bichler / Saatchi & Saatchi
Creative Director	Daniel Lobaton / Saatchi & Saatchi
Creative Director	Chad Baker / Saatchi & Saatchi
Associate Creative Director	Max McKeon / Saatchi & Saatchi
Associate Creative Director	Kiko Mattoso / Saatchi & Saatchi
Associate Creative Director	Rafael Segri / Saatchi & Saatchi
Senior Art Director	Maddy Kramer / Saatchi & Saatchi
Copywriter	Blake Morris / Saatchi & Saatchi
Art Director	Erin Evon / Saatchi & Saatchi
Art Director	Jacopo Biorcio / Saatchi & Saatchi
Director of Integrated Production	Jenny Read / Saatchi & Saatchi
Executive Producer	Dani Stoller / Saatchi & Saatchi
Producer	Danielle Hallack / Saatchi & Saatchi
SVP, Regional Account Director	Nick Miaritis / Saatchi & Saatchi
VP, Account Director	Ryan Martin / Saatchi & Saatchi
Senior Account Supervisor	Jen Brotman / Saatchi & Saatchi
Account Supervisor	Guillermo Betancourt / Saatchi & Saatchi
Ecommerce Account Manager	Jed Karnowski / Saatchi & Saatchi
Account Executive	Jennifer McGill / Saatchi & Saatchi
Assistant Account Executive	Courteney Case / Saatchi & Saatchi
Strategy Director	Nayantara Mukherji / Saatchi & Saatchi
Digital Director	Alan Lin / Saatchi & Saatchi
Strategist	Corina Arnal / Saatchi & Saatchi
Director of Business Affairs	Robin Oksenhendler / Saatchi & Saatchi
Senior Business Affairs Manager	Lisa Rimmer / Saatchi & Saatchi

This 2018 Clio Awards Gold winning entry titled 'It's Yet Another Tide Ad, Again' was entered for Tide by Rattling Stick, Santa Monica. The piece was submitted to the medium: Film within the entry type: Product/Service and the category: Commercials (30 Seconds and Under). It consists of 1 video and 1 image. This piece is part of a campaign called 'It's a Tide Ad' that consists of 4 elements.