Michelob ULTRA

Contract for Change

Entrant Company
FCB Chicago
Product Innovation
Entry Type
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Agency NetworkFCB
Holding CompanyInterpublic Group
Production CompanyLord + Thomas, Chicago
Advertiser BrandMichelob ULTRA, St. Louis
Advertising AgencyFCB Chicago, Chicago
Entrant CompanyFCB Chicago, Chicago
Production Company (additional)Myles Beeson Photography, Chicago
EVP, Worldwide Creative PartnerFred Levron / FCB
Former Chief Creative OfficerLiz Taylor / FCB Chicago
Co-Chief Creative OfficerGabriel Schmitt / FCB New York
Chief Creative OfficerAndres Ordonez / FCB Chicago
Creative Director, VPMarianna Ruiz / FCB Chicago
Creative DirectorTim Schoenmaeckers / FCB Chicago
Creative DirectorNiels Sienaert / FCB Chicago
Sr. Art DirectorMarcus McCoy / FCB Chicago
Creative DirectorPeter Carnavale / FCB Chicago
Group Management Director, EVPAntoniette Wico / FCB Chicago
Management DirectorBianca Marcus / FCB Chicago
Account SupervisorMichael Fox / FCB Chicago
Director of Project ManagementKristin Oberg / FCB Chicago
Chief Strategy OfficerJohn Kenny / FCB Chicago
Director of Strategic Planning, SVPThomas Hehir / FCB Chicago
Analytics Director, VPPaul Bierzychudek / FCB Chicago
Senior Strategic PlannerMelissa Jackson / FCB Chicago
Head of Production, N.A.Kerry Hill / FCB Chicago
Director of Production, VPJoe Tipre / FCB Chicago
Executive Creative ProducerJohn Bleeden / FCB Chicago
Executive ProducerXimena Aguirre / FCB Chicago
Sr. ProducerCarolina Velez / FCB Chicago
ProducerJim Walter / FCB Chicago
ProducerJonathan Wachala / FCB Chicago
St. Production Business ManagerEllen Kuratnik / FCB Chicago
Production Business ManagerSteve Armstead / FCB Chicago
Talent ManagerTrish Gregor / FCB Chicago
Traffic ManagerMary Beth Patton / FCB Chicago
Executive ProducerRene Steinkellner / Lord + Thomas
Post ProducerAlex Bartczak / Lord + Thomas
PhotographerSteven Piper / Lord + Thomas
Director of Audio, VPJason Ryan / Lord + Thomas
Audio EngineerBatsirayi Zesaguli / Lord + Thomas
Studio ManagerMyles Beeson / Myles Beeson
EditorCameron Yergler / Myles Beeson
Vice President, MarketingRicardo Marques / Michelob ULTRA
Vice President, MarketingAzania Andrews / Michelob ULTRA
Senior Marketing DirectorMarcela Garcia / Michelob ULTRA
DirectorSamantha Durrant / Michelob ULTRA
Senior Director of Agricultural ProcurementJessica Newman / Michelob ULTRA

This 2022 Clio Awards Shortlisted entry titled 'Contract for Change' was entered for Michelob ULTRA by FCB Chicago, Chicago. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Innovation within the entry type: Product/Service and the category: Product Innovation. It consists of 1 video and 1 image.