Michelob ULTRA

Contract for Change

CHICAGO

2022

Entrant Company: FCB Chicago
Medium: Innovation
Category: Product Innovation
Entry Type: Product/Service

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Credits

Agency Network	FCB
Holding Company	Interpublic Group
Production Company	Lord + Thomas, Chicago
Advertiser Brand	Michelob ULTRA, St. Louis
Advertising Agency	FCB Chicago, Chicago
Entrant Company	FCB Chicago, Chicago
Production Company (additional)	Myles Beeson Photography, Chicago
EVP, Worldwide Creative Partner	Fred Levron / FCB
Former Chief Creative Officer	Liz Taylor / FCB Chicago
Co-Chief Creative Officer	Gabriel Schmitt / FCB New York
Chief Creative Officer	Andres Ordonez / FCB Chicago
Creative Director, VP	Marianna Ruiz / FCB Chicago
Creative Director	Tim Schoenmaeckers / FCB Chicago
Creative Director	Niels Sienaert / FCB Chicago
Sr. Art Director	Marcus McCoy / FCB Chicago
Creative Director	Peter Carnavale / FCB Chicago
Group Management Director, EVP	Antoniette Wico / FCB Chicago
Management Director	Bianca Marcus / FCB Chicago
Account Supervisor	Michael Fox / FCB Chicago
Director of Project Management	Kristin Oberg / FCB Chicago
Chief Strategy Officer	John Kenny / FCB Chicago
Director of Strategic Planning, SVP	Thomas Hehir / FCB Chicago
Analytics Director, VP	Paul Bierzychudek / FCB Chicago
Senior Strategic Planner	Melissa Jackson / FCB Chicago
Head of Production, N.A.	Kerry Hill / FCB Chicago
Director of Production, VP	Joe Tipre / FCB Chicago
Executive Creative Producer	John Bleeden / FCB Chicago
Executive Producer	Ximena Aguirre / FCB Chicago
Sr. Producer	Carolina Velez / FCB Chicago
Producer	Jim Walter / FCB Chicago
Producer	Jonathan Wachala / FCB Chicago
St. Production Business Manager	Ellen Kuratnik / FCB Chicago
Production Business Manager	Steve Armstead / FCB Chicago
Talent Manager	Trish Gregor / FCB Chicago
Traffic Manager	Mary Beth Patton / FCB Chicago
Executive Producer	Rene Steinkellner / Lord + Thomas
Post Producer	Alex Bartczak / Lord + Thomas
Photographer	Steven Piper / Lord + Thomas
Director of Audio, VP	Jason Ryan / Lord + Thomas
Audio Engineer	Batsirayi Zesaguli / Lord + Thomas
Studio Manager	Myles Beeson / Myles Beeson
Editor	Cameron Yergler / Myles Beeson
Vice President, Marketing	Ricardo Marques / Michelob ULTRA
Vice President, Marketing	Azania Andrews / Michelob ULTRA
Senior Marketing Director	Marcela Garcia / Michelob ULTRA
Director	Samantha Durrant / Michelob ULTRA
Senior Director of Agricultural Procurement	Jessica Newman / Michelob ULTRA

This 2022 Clio Awards Shortlisted entry titled 'Contract for Change' was entered for Michelob ULTRA by FCB Chicago, Chicago. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Innovation within the entry type: Product/Service and the category: Product Innovation. It consists of 1 video and 1 image.