Procter & Gamble - Tide
Laundry Night
NEW YORK
2020
2020
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Credits
| Agency Network | Saatchi & Saatchi |
| Holding Company | Publicis Groupe |
| Production Company | Biscuit Filmworks, Los Angeles |
| Advertiser Brand | Procter & Gamble - Tide, Cincinnati |
| Advertising Agency | Saatchi & Saatchi NY, New York |
| Entrant Company | Saatchi & Saatchi NY, New York |
| Public Relations Agency | Marina Maher Communications + Ketchum, New York |
| Public Relations Agency | Taylor Strategy, Cincinnati |
| Public Relations Agency | MKTG, Cincinnati |
| Talent Agency | Platinum Rye Entertainment, Chicago |
| Post Production Company | Harbor Picture Company, New York |
| Music/Sound Company | Pickle, New York |
| Television Network | NBC Universal, Los Angeles |
| Chief Executive Officer | Andrea Diquez / Saatchi & Saatchi NY |
| Chief Operation Officer | Sarah Beaumont / Saatchi & Saatchi NY |
| Chief Creative Officer | Paul Bichler / Saatchi & Saatchi NY |
| Chief Creative Officer | Daniel Lobaton / Saatchi & Saatchi NY |
| Creative Director | Lauren Varvara / Saatchi & Saatchi NY |
| Creative Director | Zack Menna / Saatchi & Saatchi NY |
| Creative Director | Rich Singer / Saatchi & Saatchi NY |
| Senior Copywriter | Blake Morris / Saatchi & Saatchi NY |
| Senior Art Director | Jacopo Biorcio / Saatchi & Saatchi NY |
| Head of Production, Fabric Care | Dani Stoller / Saatchi & Saatchi NY |
| Producer | Katie Lemke / Saatchi & Saatchi NY |
| Account Director | Jen Brotman / Saatchi & Saatchi NY |
| Account Supervisor | Jennifer McGill / Saatchi & Saatchi NY |
| Account Executive | TJ Daigler / Saatchi & Saatchi NY |
| Planner Director | Nayantara Mukherji / Saatchi & Saatchi NY |
| Planning Director | Mike Mou / Saatchi & Saatchi NY |
| Digital Director | Alan Lin / Saatchi & Saatchi NY |
| Senior Business Affairs Manager | Lisa Rimmer / Saatchi & Saatchi NY |
| President North America Fabric Care | Sundar Raman / Procter & Gamble - Tide |
| Associate Brand Director | Amy Krehbiel / Procter & Gamble - Tide |
| Brand Manager | Jennifer Maxwell / Procter & Gamble - Tide |
| Assistant Brand Manager | Bo Harrison / Procter & Gamble - Tide |
| BBIC | Kimberly Doebereiner / Procter & Gamble - Tide |
| Manager, Advertising Production | Paul Chick / Procter & Gamble - Tide |
| Senior Media Brand Manager | Kristen Barkimer / Procter & Gamble - Tide |
| Head of Media Partnerships | Craig Stimmel / Procter & Gamble - Tide |
| Media Investments & Partnerships | Adam Alvarez / Procter & Gamble - Tide |
| Media Director | Tracy Suer / Procter & Gamble - Tide |
| Associate Director of Media | Patrick McGuiness / Procter & Gamble - Tide |
| Media Specialist | Shannon Smith / Procter & Gamble - Tide |
| Communications & Influence Brand Lead | Dustin Sveum / Marina Maher Communications + Ketchum |
| Senior Account Supervisor | Abbey Scalia / Marina Maher Communications + Ketchum |
| Director of Content Marketing | Edwin Endlich / Marina Maher Communications + Ketchum |
| VP, Brand Engagement | Bill Blatchley / Marina Maher Communications + Ketchum |
| Social Media Strategist | David Whitely / Marina Maher Communications + Ketchum |
| Account Director | Sade Ayodele / Taylor Strategy |
| Account Executive | Hailey Barnes / Taylor Strategy |
| Digital Specialist | Mike Macias / Taylor Strategy |
| Senior Vice President | Sam Riber / MKTG |
| Senior Director | Jordan Futscher / MKTG |
| Account Associate | Rob Sipniewski / MKTG |
| Creative Director | Casey Lissau / Saatchi & Saatchi X |
| Art Director | Mo Philopos / Saatchi & Saatchi X |
| Account Executive | Sadia Ashraf / Saatchi & Saatchi X |
| Director, Sports Marketing | Brad Griffiths / Platinum Rye Entertainment |
| Director, Talent | Lori Heckman / Platinum Rye Entertainment |
| Manager, Talent | Casey Grochocinski / Platinum Rye Entertainment |
| Manager, Talent | Valerie Holmes / Platinum Rye Entertainment |
| Director | Aaron Stoller / Biscuit Filmworks |
| Managing Director | Shawn Lacy / Biscuit Filmworks |
| Executive Producer | Holly Vega / Biscuit Filmworks |
| Producer | Mala Vasan / Biscuit Filmworks |
| Head of Production | Mercedes Allen-Sarria / Biscuit Filmworks |
| Head of Production | Rachel Glaub / Biscuit Filmworks |
| Cinematographer | Jo Willems / Biscuit Filmworks |
| Cinematographer | Matthew Libatique / Biscuit Filmworks |
| Production Designer | Alexis Ross / Biscuit Filmworks |
| Production Designer | Tim Moen / Biscuit Filmworks |
| Chief Executive Officer | Zak Tucker / Harbor Picture Company |
| Senior Editor | Steven Evans / Harbor Picture Company |
| Assistant Editor | Quenton Jones / Harbor Picture Company |
| Executive Producer | Jesse Schwartz / Harbor Picture Company |
| Senior Producer | Jennifer Tremaglio / Harbor Picture Company |
| Colorist | Roman Hankewycz / Harbor Picture Company |
| Flame Artist | Zimei Song / Harbor Picture Company |
| Flame Artist | Kevan Lee / Harbor Picture Company |
| Assistant Flame Artist | Ben Williams / Harbor Picture Company |
| GFX | Candy Sui / Harbor Picture Company |
| GFX | Q Choi / Harbor Picture Company |
| GFX | Ted Chen / Harbor Picture Company |
| Composer | Alexis Estiz / Pickle |
| Composer | Assa Raviv / Pickle |
| Executive Producer | Erika Freijo / Pickle |
| SVP, Client Partnerships | Maureen Murphy / NBC Universal |
| VP, Creative Director | Kim Blando / NBC Universal |
| Creative Director | Abby Marsh / NBC Universal |
| Creative Director | Joseph Kanellitsas / NBC Universal |
| Director, Post Production | Sal Jurado / NBC Universal |
| VP, Creative Partnerships | Sarah Wehrli / NBC Universal |
| Moving Parts Producer | Maureen Tunney / NBC Universal |
This 2020 Clio Awards Silver winning entry titled 'Laundry Night' was entered for Procter & Gamble - Tide by Saatchi & Saatchi NY, New York. The advertising agency is part of the agency network: Saatchi & Saatchi and holding company: Publicis Groupe. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service. It consists of 8 videos and 10 images.
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