SickKids Foundation

This is Why

TORONTO

2020

Entrant Company: Cossette
Medium: Integrated Campaign
Entry Type: Public Service

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Credits

Holding Company	BlueFocus
Production Company	Scouts Honour, Toronto
Advertiser Brand	SickKids, Toronto
Advertising Agency	Cossette, Toronto
Entrant Company	Cossette, Toronto
Audio House	Pirate Toronto, Toronto
Licensee	Little Ears, Toronto
Media Agency	OMD Canada, Toronto
Transfer Facility	Alter Ego, Toronto
Online/Special Effects Facility	The Vanity, Toronto
Editing House	Saints Editorial, Toronto
Client	SickKids Foundation, Toronto
Chief Creative Officer	Peter Ignazi / Cossette
Chief Creative Officer	Carlos Moreno / Cossette
Executive Creative Director	Craig McIntosh / Cossette
Executive Creative Director	James Zentil / Cossette
Associate Creative Director	Jake Bundock / Cossette
Art Director	Jake Bundock / Cossette
Copywriter	Ryan Kukec / Cossette
Copywriter	Alene Shahnazarian / Cossette
Art Director	Tyler Robitaille / Cossette
Producer	Clair Galea / Cossette
Senior Strategist	Rami Dudin / Cossette
Senior Strategist	Jeff Mccrory / Cossette
Strategy Director	Denika Angelone / Cossette
SVP, Strategy	Rosie Gentile / Cossette
Account Supervisor	Emma Sleeper / Cossette
Business Director	Asmait Hailu / Cossette
Group Business Director	Melissa Levenberg / Cossette
VP, Business Lead	Tishan Canagasaby / Cossette
SVP, Client Lead	Janis Lindenbergs / Cossette
VP, Brand Strategy & Communication	Lori Davison / SickKidsFoundation
VP, Direct & Digital Marketing	Heather Clark / SickKidsFoundation
Director, Brand Strategy & Communication	Kate Torrance / SickKidsFoundation
Associate Director, Integrated Brand Marketing	Kelly Hanley / SickKidsFoundation
Manager, Integrated Brand Marketing	Jessica Myers / SickKidsFoundation
Associate, Integrated Brand Marketing	Leighton Bannock / SickKidsFoundation
Associate Director, Public Relations	Lynn Bessoudo / SickKidsFoundation
Associate Director, Community Stakeholder Relations	Lisa Charendoff / SickKidsFoundation
Associate, Public Relations & Patient Ambassador Relations	Taylor Huff / SickKidsFoundation
Associate, Social Media	Maryjane Peters / SickKidsFoundation
Associate Director, Content	Andrew Hart / SickKidsFoundation
Director, Direct & Digital Marketing	Noelle De La Mothe / SickKidsFoundation
Associate Director, Direct & Digital Marketing	Tanya Tucker / SickKidsFoundation
Manager, Direct & Digital Marketing	Rebecca Shrimpton / SickKidsFoundation
Associate, Direct & Digital Marketing	Jude Hajali / SickKidsFoundation
Director	Mark Zibert / Scouts Honour
Cinematographer	Eric Kaskens / Scouts Honour
Executive Producer	Simon Dragland / Scouts Honour
Production Coordinator	Chelsea Strachan / Scouts Honour
Production Coordinator	Amy Prickett / Scouts Honour
Production Coordinator	Ellie Winston / Scouts Honour
1st AC	Colin Doering / Scouts Honour
2nd Unit DP	Andy Ferreira / Scouts Honour
2nd Unit AC	Brandon Vieira / Scouts Honour
1st AD	Conor O’Brien / Scouts Honour
Production Designer	Jordan Worth / Scouts Honour
Wardrobe Stylist	Kate Day / Scouts Honour
Photography	Sandy Pereira / Scouts Honour
Docu-Photography	Thomas Dagg / Scouts Honour
Docu-Photography	Tricia Zaremba / Scouts Honour
Equipment Provide	William F Whites Intl / Scouts Honour
Editor	Mark Paiva / Saints Editorial
Assistant Editor	Giuseppe Piccolo / Saints Editorial
Executive Producer	Michelle Rich / Saints Editorial
Executive Producer	Stephanie Hickman / Saints Editorial
Colourist	Eric Whipp / Saints Editorial
Executive Producer	Stephanie Pennington / The Vanity
Producer	Katie Methot / The Vanity
Lead VFX Artist	Sean Cochrane / The Vanity
VFX Artist	Noah Matikainen / The Vanity
VFX Artist	Andrew Farlow / The Vanity
VFX Artist	Michael Medeiros / The Vanity
VFX Artis	Kaelem Cahill / The Vanity
VFX Artist	Naveen Srivastava / The Vanity
VFX Artist	Adam Silcox - Vanwyk / The Vanity
CG - Josh Clifton	Joaquin Manay / The Vanity
CG	Josh Clifton / The Vanity
Track Director	Tom Eymundson / Pirate Group Inc.
Track Director	Mark Rajakovic / Pirate Group Inc.
Music Producer/Arranger	Mark Rajakovic / Pirate Group Inc.
Audio Engineer	Kyle Anderson / Pirate Group Inc.
Audio Engineer	Keith Ohman / Pirate Group Inc.
Audio Engineer	Ian Boddy / Pirate Group Inc.
Producer	Lauren Davies / Pirate Group Inc.
Producer	Joanne Uyeyama / Pirate Group Inc.
Music Supervisor	Maxwell Gosling / Little Ears
Managing Director	Jammie Ogle / OMD Canada
Group Director of Strategy	Michelle Franklin / OMD Canada
Broadcast Supervisor	Mark Hyndman / OMD Canada

This 2020 Clio Awards Shortlisted entry titled 'This is Why ' was entered for SickKids Foundation by Cossette, Toronto. The advertising agency is part of the holding company: BlueFocus. The piece was submitted to the medium: Integrated Campaign within the entry type: Public Service. It consists of 1 video and 1 image.