SickKids Foundation

This is Why

Entrant Company
Integrated Campaign
Entry Type
Public Service
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Holding CompanyBlueFocus
Production CompanyScouts Honour, Toronto
Advertiser BrandSickKids, Toronto
Advertising AgencyCossette, Toronto
Entrant CompanyCossette, Toronto
Audio HousePirate Toronto, Toronto
LicenseeLittle Ears, Toronto
Media AgencyOMD Canada, Toronto
Transfer FacilityAlter Ego, Toronto
Online/Special Effects FacilityThe Vanity, Toronto
Editing HouseSaints Editorial, Toronto
ClientSickKids Foundation, Toronto
Chief Creative OfficerPeter Ignazi / Cossette
Chief Creative OfficerCarlos Moreno / Cossette
Executive Creative DirectorCraig McIntosh / Cossette
Executive Creative DirectorJames Zentil / Cossette
Associate Creative DirectorJake Bundock / Cossette
Art DirectorJake Bundock / Cossette
CopywriterRyan Kukec / Cossette
CopywriterAlene Shahnazarian / Cossette
Art DirectorTyler Robitaille / Cossette
ProducerClair Galea / Cossette
Senior StrategistRami Dudin / Cossette
Senior StrategistJeff Mccrory / Cossette
Strategy DirectorDenika Angelone / Cossette
SVP, StrategyRosie Gentile / Cossette
Account SupervisorEmma Sleeper / Cossette
Business DirectorAsmait Hailu / Cossette
Group Business DirectorMelissa Levenberg / Cossette
VP, Business LeadTishan Canagasaby / Cossette
SVP, Client LeadJanis Lindenbergs / Cossette
VP, Brand Strategy & CommunicationLori Davison / SickKidsFoundation
VP, Direct & Digital MarketingHeather Clark / SickKidsFoundation
Director, Brand Strategy & CommunicationKate Torrance / SickKidsFoundation
Associate Director, Integrated Brand MarketingKelly Hanley / SickKidsFoundation
Manager, Integrated Brand MarketingJessica Myers / SickKidsFoundation
Associate, Integrated Brand MarketingLeighton Bannock / SickKidsFoundation
Associate Director, Public RelationsLynn Bessoudo / SickKidsFoundation
Associate Director, Community Stakeholder RelationsLisa Charendoff / SickKidsFoundation
Associate, Public Relations & Patient Ambassador RelationsTaylor Huff / SickKidsFoundation
Associate, Social MediaMaryjane Peters / SickKidsFoundation
Associate Director, ContentAndrew Hart / SickKidsFoundation
Director, Direct & Digital MarketingNoelle De La Mothe / SickKidsFoundation
Associate Director, Direct & Digital MarketingTanya Tucker / SickKidsFoundation
Manager, Direct & Digital MarketingRebecca Shrimpton / SickKidsFoundation
Associate, Direct & Digital MarketingJude Hajali / SickKidsFoundation
DirectorMark Zibert / Scouts Honour
CinematographerEric Kaskens / Scouts Honour
Executive ProducerSimon Dragland / Scouts Honour
Production CoordinatorChelsea Strachan / Scouts Honour
Production CoordinatorAmy Prickett / Scouts Honour
Production CoordinatorEllie Winston / Scouts Honour
1st ACColin Doering / Scouts Honour
2nd Unit DPAndy Ferreira / Scouts Honour
2nd Unit ACBrandon Vieira / Scouts Honour
1st ADConor O’Brien / Scouts Honour
Production DesignerJordan Worth / Scouts Honour
Wardrobe StylistKate Day / Scouts Honour
PhotographySandy Pereira / Scouts Honour
Docu-PhotographyThomas Dagg / Scouts Honour
Docu-PhotographyTricia Zaremba / Scouts Honour
Equipment ProvideWilliam F Whites Intl / Scouts Honour
EditorMark Paiva / Saints Editorial
Assistant EditorGiuseppe Piccolo / Saints Editorial
Executive ProducerMichelle Rich / Saints Editorial
Executive ProducerStephanie Hickman / Saints Editorial
Colourist Eric Whipp / Saints Editorial
Executive ProducerStephanie Pennington / The Vanity
ProducerKatie Methot / The Vanity
Lead VFX ArtistSean Cochrane / The Vanity
VFX ArtistNoah Matikainen / The Vanity
VFX ArtistAndrew Farlow / The Vanity
VFX ArtistMichael Medeiros / The Vanity
VFX ArtisKaelem Cahill / The Vanity
VFX ArtistNaveen Srivastava / The Vanity
VFX ArtistAdam Silcox - Vanwyk / The Vanity
CG - Josh CliftonJoaquin Manay / The Vanity
CG Josh Clifton / The Vanity
Track DirectorTom Eymundson / Pirate Group Inc.
Track DirectorMark Rajakovic / Pirate Group Inc.
Music Producer/ArrangerMark Rajakovic / Pirate Group Inc.
Audio EngineerKyle Anderson / Pirate Group Inc.
Audio EngineerKeith Ohman / Pirate Group Inc.
Audio EngineerIan Boddy / Pirate Group Inc.
ProducerLauren Davies / Pirate Group Inc.
ProducerJoanne Uyeyama / Pirate Group Inc.
Music SupervisorMaxwell Gosling / Little Ears
Managing DirectorJammie Ogle / OMD Canada
Group Director of StrategyMichelle Franklin / OMD Canada
Broadcast SupervisorMark Hyndman / OMD Canada

This 2020 Clio Awards Shortlisted entry titled 'This is Why ' was entered for SickKids Foundation by Cossette, Toronto. The advertising agency is part of the holding company: BlueFocus. The piece was submitted to the medium: Integrated Campaign within the entry type: Public Service. It consists of 1 video and 1 image.