Tide

The Clean Jersey Swap

CINCINATTI

2022

Entrant Company: Procter & Gamble - Tide
Medium: Integrated Campaign
Entry Type: Product/Service

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Video

Items

Credits

Agency Network	Saatchi & Saatchi
Holding Company	Publicis Groupe
Production Company	Biscuit Filmworks, Los Angeles
Advertiser Brand	Procter & Gamble, Cincinatti
Advertising Agency	Saatchi & Saatchi, New York
Entrant Company	Procter & Gamble - Tide, Cincinatti
Marketing Company	MKTG, Cincinnati
Music/Sound Company	Pickle, New York City
Post Production Company	Harbor, New York City
Public Relations Agency	Marina Maher Communications and Ketchum, New York City
Visual Effects Company	The Mill, Los Angeles
Visual Effects Company	TiltShift, New York City
Chief Executive Officer	Andrea Diquez / Saatchi & Saatchi
Chief Operation Officer	Sarah Beaumont / Saatchi & Saatchi
Chief Creative Officer	Daniel Lobaton / Saatchi & Saatchi
Chief Creative Officer, Woven	Paul Bichler / Saatchi & Saatchi
Creative Director	Lauren Varvara / Saatchi & Saatchi
Creative Director	Adrian Chan / Saatchi & Saatchi
Senior Art Director	Jacopo Biorcio / Saatchi & Saatchi
Senior Copywriter	Blake Morris / Saatchi & Saatchi
Head of Production, Fabric Care	Dani Stoller / Saatchi & Saatchi
Producer	Danielle Hallack / Saatchi & Saatchi
Account Director	Jen Brotman / Saatchi & Saatchi
Account Supervisor	Jennifer McGill / Saatchi & Saatchi
Account Supervisor	Guillermo Betancourt / Saatchi & Saatchi
Account Executive	TJ Daigler / Saatchi & Saatchi
Assistant Account Executive	Sosun Wahab / Saatchi & Saatchi
Planning Director	Nayantara Mukherji / Saatchi & Saatchi
Associate Strategist	Luna Perez / Saatchi & Saatchi
Director Digital Experience	Alan Lin / Saatchi & Saatchi
Senior Business Affairs Manager	Lisa Rimmer / Saatchi & Saatchi
Vice President, North America Fabric Care	Aga Orlik / Saatchi & Saatchi
Senior Brand Director, Tide	Jennifer Maxwell / Saatchi & Saatchi
Brand Director	Alex Perez / Procter & Gamble
Senior Brand Manager	Matt Wormington / Procter & Gamble
BBIC	Kimberly Doebereiner / Procter & Gamble
Manager, Advertising Production	Paul Chick / Procter & Gamble
Communications Manager	Henry Molski / Procter & Gamble
Media Investments & Partnerships	Adam Alvarez / Procter & Gamble
Media Director	Tracy Suer / Procter & Gamble
Associate Director of Media	Patrick McGuinness / Procter & Gamble
Associate Director of Media	Justin Bracco / Procter & Gamble
Group SVP, Consumer Practice and Agency Marketing	Laura Brinker / Marina Maher Communications and Ketchum
SVP, Brand Business Lead	Dustin Sveum / Marina Maher Communications and Ketchum
Vice President, Tide	Melissa Chua / Marina Maher Communications and Ketchum
Senior Vice President, Director, Talent and Partnerships	Marissa Festante / Marina Maher Communications and Ketchum
Senior Account Supervisor, Earned Media	Tom LaBelle / Marina Maher Communications and Ketchum
Managing Supervisor, Director of Sport Lifestyle	James Talamo / Marina Maher Communications and Ketchum
Account Supervisor, Earned Media	Nicole Tarko / Marina Maher Communications and Ketchum
Senior Vice President	Sam Riber / MKTG
Senior Director	Jordan Futscher / MKTG
Senior Manager	Rob Sipniewski / MKTG
Sponsorship Strategies & Activations Assistant	Courtney Amaya / MKTG
Senior Director, Sports Marketing	Brad Griffiths / MKTG
Director, Celebrity & Influencer	Will Ober / MKTG
Manager, Sports Talent	Alex Hanono / MKTG
Director	Aaron Stoller / Biscuit Filmworks
Partner/Managing Director	Shawn Lacy / Biscuit Filmworks
Executive Producer	Andrew Travelstead / Biscuit Filmworks
Executive Producer	Holly Vega / Biscuit Filmworks
Producer	Mala Vasan / Biscuit Filmworks
Head of Production	Sean Moody / Biscuit Filmworks
Head of Production	Rachel Glaub / Biscuit Filmworks
Director of Photography	Jonathan Freeman / Biscuit Filmworks
Production Designer	Joe Cooney / Biscuit Filmworks
Production Designeere	Alexis Ross / Biscuit Filmworks
Editor	Steve Evans / Harbor
Assistant Editor	Brooke Flowers / Harbor
Assistant Editor	Paul Rummerfield / Harbor
Executive Producer	Jesse Schwartz / Harbor
Producer	Rachael Rosenfeld / Harbor
Executive Producer	Anastasia Von Rahl / The Mill
Producer	Valentina Cokonis / The Mill
Production Coordinator	James Gemmell / The Mill
Creative Director	Becky Porter / The Mill
Shoot Supervisor	Siro Valente / The Mill
2D Lead Artist	Adam Lambert / The Mill
2D Artist	Lisa Kim / The Mill
2D Artist	Yukiko Ishiwata / The Mill
Tracking Lead	Michael Lori / The Mill
Tracking Lead	Murali Krishna Reddy / The Mill
3D Artist	James Robinson / The Mill
3D Artist	Elizabeth Hammer / The Mill
3D Artist	Murali Krishna Reddy / The Mill
3D Artist	Manoj Ravi / The Mill
Additional Production Support	Utkarsha Santosh Shinde / The Mill
Art Department	Valerie Chernysh / The Mill
Art Department	Kevin Diaz / The Mill
Composer	Alexis Estiz / Pickle
Composer	Assa Raviv / Pickle
Executive Producer	Erika Freijo / Pickle
Audio Engineer	Steve Perski / Harbor
Colorist	Elodie Ichter / Harbor Film Company
Colorist	Billy Hobson / Harbor Film Company
VFX Supervisor	Felix Urquiza / TiltShift
Director of Operations	Gina Grosso / TiltShift
VFX Compositor	Richard Servello / TiltShift
VFX Particle/ Cloth Simulation	Dimitri Loginowski / TiltShift
Modeling/Texturing	Lee Garner / TiltShift
CG Supervisor	Michael Johnson / TiltShift
VFX Producer	Peter Krygowski / TiltShift

This 2022 Clio Awards Bronze winning entry titled 'The Clean Jersey Swap' was entered for Tide by Procter & Gamble - Tide, Cincinatti . The advertising agency is part of the agency network: Saatchi & Saatchi and holding company: Publicis Groupe. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service. It consists of 1 video and 10 images.