UBREW

RESPONSIBLY THE BEER

MILAN

2017

Entrant Company: McCann Worldgroup Italy
Medium: Integrated Campaign
Entry Type: Product/Service

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Video

Items

Credits

Agency Network	McCann Worldgroup
Holding Company	McCann Worldgoup Milan /MRM McCann
Production Company	Katleya, Milan
Advertiser / Brand	Ubrew, London
Entrant Company	McCann Worldgroup Italy, Milan
Agency	Rapport Italy, Milan
Advertiser/Client	Ubrew, London
Advertising Agency	MRM//McCann, Milan
Advertising Agency	Craft London, London
Production Company (additional)	Docartist, Milan
Advertising Agency	Universal McCann, Milan
Advertiser/Client	Persuasion, London
Digital Media Manager	Gennaro Palma / Universal McCann
Managing Director	Fabio Nobili / Rapport Italy
Photographer	Stefano Campo Antico / Docartist
CEO	Ferdinando Arnò / Quiet Please
Editor	Niccolò Braggion / Think Cattleya
Assistant Priducer	Maddalena Crespi / Think Cattleya
Director Of Photography	Alessandro Pavoni / Think Cattleya
Director	Umberto Carteni / Think Cattleya
Executive Producer	Martino Benvenuti / Think Cattleya
Editor	Francis Harris / Craft
Director	Sam White / Craft
Head of Integrated Production/EMEA	Sergio Lopez / McCann Worldgroup EMEA
Digital Content	Elia Morra / MRM//McCann
Digital Project Manager	Marina Guarino / MRM//McCann
Producer	Cher Brighton / Craft
Digital Art Director	Giorgia Raffaelli / MRM//McCann
Creative Excellence Manager	Carmen Bristrian / McCann Worldgroup EMEA
Art Director	Michele Romani / McCann Worldgroup Italy
Head Of Production	Michele Virgilio / McCann Worldgroup Italy
Digital Client Group Director	Davide Gonzato / MRM//McCann
Global Executive Director	Adrian Botan / McCann Worldgroup EMEA
Art Director	Eoin Sherry / McCann Worldgroup Italy
Copywriter	Alessandro Sabini / McCann Worldgroup Italy
CEO	Stefano Pozzo / MRM//McCann
Chief Creative Officer	Alessandro Sabini / McCann Worldgroup Italy

This 2017 Clio Awards Silver winning entry titled 'RESPONSIBLY THE BEER' was entered for UBREW by McCann Worldgroup Italy, Milan. The advertising agency is part of the agency network: McCann Worldgroup and holding company: McCann Worldgoup Milan /MRM McCann. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service. It consists of 1 video and 1 image.