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Samsung

Quest for Dyslexia

BEIJING
2023
2023
Entrant Company
Cheil PengTai Beijing
Medium
Media
Category
Specific Target Audience
Entry Type
Product/Service
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Items

Credits
Agency NetworkCheil Worldwide
Holding CompanyCheil Worldwide
Production CompanyCheil PengTai Beijing, Beijing
Advertiser BrandSamsung, Beijing
Advertising AgencyCheil Hong Kong & Cheil PengTai Beijing, Beijing
Entrant CompanyCheil PengTai Beijing, Beijing
Chief Creative OfficerPaul Chan / Cheil Hong Kong
CopywriterPaul Chan / Cheil Hong Kong
Executive Creative DirectorKimmy Liu / Cheil PengTai Beijing
Group Creative DirectorWilson Ang / Cheil Hong Kong
CopywriterWilson Ang / Cheil Hong Kong
Art DirectorEdmond Leung / Cheil Hong Kong
Associate Creative DirectorTimothy Tian / Cheil PengTai Beijing
Associate Creative DirectorXiaoguang Ren / Cheil PengTai Beijing
CopywriterLeslie Liu / Cheil PengTai Beijing
DirectorYuan Lu / Cheil PengTai Beijing
EditorClaude Zhang / Cheil PengTai Beijing

This 2023 Clio Awards Shortlisted entry titled 'Quest for Dyslexia' was entered for Samsung by Cheil PengTai Beijing, Beijing. The advertising agency is part of the agency network: Cheil Worldwide and holding company: Cheil Worldwide. The piece was submitted to the medium: Media within the entry type: Product/Service and the category: Specific Target Audience. It consists of 1 video and 1 image.

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