KAO MagiClean

Rice Grains

Campaign: #The World’s Smallest Billboards
Entrant Company
Shanghai Ogilvy & Mather Advertisng Ltd.
Out of Home
Entry Type
Thumbnail for Rice Grains
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Agency NetworkOgilvy & Mather
Holding CompanyWPP Group
Production CompanyMOD Shanghai, Shanghai
Advertiser BrandKAO Commercial (Shanghai) Co., Ltd. (China), Shanghai
Advertising AgencyShanghai Ogilvy & Mather Advertisng Ltd., Shanghai
Entrant CompanyShanghai Ogilvy & Mather Advertisng Ltd., Shanghai
Production Company (additional)BMF Precision Tech Inc., Chongqing
Chief Creative OfficerReed Collins / Ogilvy Asia Pacific
Group Executive Creative DirectorWei Fei / Ogilvy Shanghai
VP of Creative TechnologySascha Engel / Ogilvy Shanghai
Group Creative DirectorMichael Pearson / Ogilvy Shanghai
Creative DirectorJimmy Wang / Ogilvy Shanghai
Senior CopywriterEve Liu / Ogilvy Shanghai
Senior Art DirectorXinyan Xu / Ogilvy Shanghai
Strategy DirectorArjun Paul Vedanayagam / Ogilvy Shanghai
Senior strategiestIgnacio Arbex / Ogilvy Shanghai
Strategy DirectorLynn Chen / Ogilvy Shanghai
StrategiestLei Xu / Ogilvy Shanghai
Vice PresidentCherrie Chan / Ogilvy Shanghai
Account ExecutiveSherly Chen / Ogilvy Shanghai
Director, F&HC DeptNohara Satoshi / KAO Shanghai
TV ProducerJessie Lai / Ogilvy Shanghai
Creative Video ProductionHenry Gaunt / The Visual Asylum
Marketing ManagerYuxiang Xing / BMF Precision Tech Inc.
DirectorBowie Wang / MOD Shanghai
EPShirley Zhi / MOD Shanghai
ProducerChris Huang / MOD Shanghai
Producer AssistantTutu Li / MOD Shanghai
DOPHaku Bai / MOD Shanghai
EditorYaoping Chang / MOD Shanghai
OnlinePengxiang Xu / MOD Shanghai
Strategy DirectorArjun Paul Vedanayagam / Ogilvy Shanghai

This 2022 Clio Awards Shortlisted entry titled 'Rice Grains' was entered for KAO MagiClean by Shanghai Ogilvy & Mather Advertisng Ltd., Shanghai. The advertising agency is part of the agency network: Ogilvy & Mather and holding company: WPP Group. The piece was submitted to the medium: Out of Home within the entry type: Product/Service and the category: Other. It consists of 1 video and 1 image. This piece is part of a campaign called '#The World’s Smallest Billboards' that consists of 6 elements.