Lay's

Golden Grounds

NEW YORK

2022

Entrant Company: TBWA\Chiat\Day
Medium: Partnerships & Collaborations
Entry Type: Product/Service

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Video

Items

Credits

Agency Network	TBWA
Holding Company	Omnicom Group
Production Company	Bindery, New York
Advertiser Brand	Frito-Lay, Plano, TX
Advertising Agency	TBWA\Chiat\Day, New York
Entrant Company	TBWA\Chiat\Day, New York
Post Production Company	Redslash, New York City
Post Production Company	Rare Medium, New York City
Music/Sound Company	Mr. Bronx, New York City
Music/Sound Company	Human, New York City
Chief Creative Officer	Amy Ferguson / TBWA\Chiat\Day
Chief Creative Officer	Chris Beresford-Hill / TBWA\Chiat\Day
Executive Creative Director	Al Merry / TBWA\Chiat\Day
Executive Creative Director	Alex Taylor / TBWA\Chiat\Day
Creative Director	Jexy Holman / TBWA\Chiat\Day
Creative Director	Nuno Teixeira / TBWA\Chiat\Day
Associate Copywriter	Chris Chance / TBWA\Chiat\Day
Associate Art Director	Mike Gaines / TBWA\Chiat\Day
Head of Integrated Production	John Doris / TBWA\Chiat\Day
Asociate Director, Production	Tina Lam / TBWA\Chiat\Day
Senior Integrated Producer	Steven Kreuch / TBWA\Chiat\Day
Senior Integrated Producer	Alise Bellina / TBWA\Chiat\Day
Integrated Producer	Sarah Haroldson / TBWA\Chiat\Day
Integrated Producer	Cary Luecke / TBWA\Chiat\Day
Director of Integrated Business Affairs	Thalia Tsouros / TBWA\Chiat\Day
Senior Business Affairs Manager	Anne-Camille Charpié / TBWA\Chiat\Day
Chief Executive Officer	Nancy Reyes / TBWA\Chiat\Day
Business Lead	Bruna Bechelli / TBWA\Chiat\Day
Business Director	Amy Krieg / TBWA\Chiat\Day
Business Director	Allie Lightcap / TBWA\Chiat\Day
Senior Business Manager	Deniz Mutlugil / TBWA\Chiat\Day
Business Manager	Gino Joasil / TBWA\Chiat\Day
Chief Strategy Officer	James Sowden / TBWA\Chiat\Day
Executive Strategy Director	John Gibson / TBWA\Chiat\Day
Executive Strategy Director	Matt Kuzelka / TBWA\Chiat\Day
Strategy Director	Katelyn Saks / TBWA\Chiat\Day
Strategist	Margaret Dick / TBWA\Chiat\Day
Executive Strategy Director, Social Branding	Anthony Hamelle / TBWA\Chiat\Day
Senior Director, Social Branding	Lesley Parks / TBWA\Chiat\Day
Strategist, Social Branding	Emily Larsen / TBWA\Chiat\Day
Operations Manager	Christina Curtis / TBWA\Chiat\Day
Associate Director, Communications	Asheden Hill / TBWA\Chiat\Day
Senior Designer	Nel Sparkman / TBWA\Chiat\Day
Designer	Alexandra Floresmeyer / TBWA\Chiat\Day
Senior Motion Designer	Seokmin Hong / TBWA\Chiat\Day
Senior Motion Designer	Vivian Lee / TBWA\Chiat\Day
Director	Eric Ryan Anderson / Bindery
Executive Producer	Andrea Theodore / Bindery
Line Producer	Jason Haymond / Bindery
Director of Photography	Aaron Philips / Bindery
Executive Producer	Tricia Higgins / Redslash / TBWA
Post Producer	Pietra Cangialosi / Redslash / TBWA
Production Coordinator	Kaitlyn Dutchin / Redslash / TBWA
Editor	Epy Carrieri / Redslash / TBWA
Editor	Yvette Choy / Redslash / TBWA
Director	Justin Leyba / Redslash / TBWA
Director of Photography	Steven Turco / Redslash / TBWA
1st AC	Stas Bilyaviskiy / Redslash / TBWA
3D Artist / Animator	Jason Oliver Goodman / Redslash / TBWA
Editor / Retoucher	Eric Bigman / Redslash / TBWA
Retoucher	Nice Shoes / Redslash / TBWA
Colorist	Mikey Rossiter / Rare Medium
Color Assist	Stephanie Park / Rare Medium
Executive Producer	Heath Raymond / Rare Medium
Sound Design / Mix	Eric Hoffman / Mr. Bronx
Producer	Kenzo Perron / Human
Producer	James Dean Wells / Human
Composer	Thomas Keery / Human
Composer	James Leibow / Human

This 2022 Clio Awards Shortlisted entry titled 'Golden Grounds' was entered for Lay's by TBWA\Chiat\Day, New York. The advertising agency is part of the agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Partnerships & Collaborations within the entry type: Product/Service. It consists of 1 video and 10 images.