CNN

Deforestation

Campaign: The Polygraph

SAO PAULO

2023

Entrant Company: AlmapBBDO
Medium: Print & Out Of Home Craft
Category: Art Direction
Entry Type: Product/Service

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Credits

Agency Network	BBDO
Holding Company	Omnicom Group
Production Company	The Youth, Curitiba
Advertiser Brand	CNN, Sao Paulo
Advertising Agency	AlmapBBDO, Sao Paulo
Entrant Company	AlmapBBDO, Sao Paulo
Design Company	Studio Boreal, Sao Paulo
Design Company	Black Madre Studio, Sao Paulo
Chief Creative Officer	Luiz Sanches / AlmapBBDO
Chief Creative Officer	Pernil / AlmapBBDO
Creative VP	Marcelo Nogueira / AlmapBBDO
Creative Director	Iron Brito / AlmapBBDO
Creative Director	Rafael Gil / AlmapBBDO
Creative Director	Rodrigo Almeida / AlmapBBDO
Art Director	Rafael Gil / AlmapBBDO
Art Director	Francis Alan / AlmapBBDO
Copywriter	Rodrigo Almeida / AlmapBBDO
Copywriter	Gustavo Tasseli / AlmapBBDO
Art Buyers	Tereza Setti , Eliane Silva / AlmapBBDO
Account Team	Renata Carvalho, Viviane Sgarbi, Isabel Gavião, Milena Ferezim / AlmapBBDO
Media Team	Patrícia Gogliara, Adriana Roza, Leonardo Sousa / AlmapBBDO
Plannning	João Gabriel, David Gross, Yudi Nakaoka, Thauanne Santana / AlmapBBDO
Illustration	Pierre Lapalu / The Youth
Polygraph	Tarciso, Pena
Graphic Designer	Diego Cagnato
Client Approval	Renata Afonso, Virgilio Abranches, Thiciana Simão, João Koepke / CNN

This 2023 Clio Awards Bronze winning entry titled 'Deforestation' was entered for CNN by AlmapBBDO, Sao Paulo. The advertising agency is part of the agency network: BBDO and holding company: Omnicom Group. The piece was submitted to the medium: Print & Out Of Home Craft within the entry type: Product/Service and the category: Art Direction. It consists of 1 image. This piece is part of a campaign called 'The Polygraph' that consists of 8 elements.