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McDonald's

Cash / Bitcoin

Campaign: 50 Years of Big Mac
NEW YORK & ZURICH
2018
2018
Entrant Company
TBWA\Chiat\Day NY & TBWA\Switzerland AG
Medium
Print & Out of Home Technique
Category
Art Direction
Entry Type
Product/Service
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Items

Credits
Entrant CompanyTBWA\Chiat\Day NY & TBWA\Switzerland AG
Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyTBWA\Chiat\Day NY & TBWA\Switzerland AG
Advertiser BrandMcDonald's Suisse Restaurants Sàrl
Advertising AgencyTBWA\Switzerland AG
Advertising AgencyTBWA\Chiat\Day
Post Production CompanyEG+
Media AgencyOMD Switzerland AG
Global Chief Creative OfficerChris Garbutt
Chief Creative OfficerChris Beresford-Hill
Global Brand LeaderBrian Swords
Group Creative Director & Head of DesignChris Rowson
Creative DirectorManuel Wenzel
Creative DirectorBruce Roberts
Senior Art DirectorFrédéric Nogier
Junior Art Director Davy Renaud
Junior Art Director Gaston Filippo
Junior Art Director Michel Kissling
Senior CopywriterFelix Freese
Senior CopywriterTizian Walti
CopywriterDavid Voges
CopywriterAngelo Sciullo
Group Account DirectorDanijel Sljivo
Group Account DirectorKhara Wagner
Associate Account ManagerSarah Cheng
IllustratorTBWA\Collective
Illustrator TBWA\Collective
3D-Artist/Motion DesignerVivian Lee
3D-Artist/Motion DesignerSeokmin Hong
IllustratorAlex Trochut

This 2018 Clio Awards Bronze winning entry titled 'Cash / Bitcoin' was entered for McDonald's by TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York & Zurich, US, part of agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Print & Out of Home Technique within the entry type: Product/Service and the category: Art Direction. It consists of 1 image. This piece is part of a campaign called '50 Years of Big Mac' that consists of 5 elements.

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