McDonald's

Cash / Bitcoin

Campaign: 50 Years of Big Mac

NEW YORK AND ZURICH

2018

Entrant Company: TBWA\Chiat\Day NY & TBWA\Switzerland AG
Medium: Print & Out of Home Technique
Category: Illustration
Entry Type: Product/Service

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Items

Credits

Agency Network	TBWA
Holding Company	Omnicom Group
Production Company	TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York & Zurich
Advertiser Brand	McDonald's Suisse Restaurants Sàrl, Switzerland
Entrant Company	TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York and Zurich
Advertising Agency	TBWA\Zurich, Zurich
Advertising Agency	TBWA\Chiat\Day, New York
Media Agency	EG+
Media Agency	OMD Switzerland AG
Global Chief Creative Officer	Chris Garbutt / TBWA\Worldwide
Chief Creative Officer	Chris Beresford-Hill / TBWA\Chiat\Day
Global Brand Leader	Brian Swords / TBWA/Zurich
Group Creative Director & Head of Design	Chris Rowson / TBWA\Chiat\Day
Creative Director	Manuel Wenzel / TBWA\Zurich
Creative Director	Bruce Roberts / TBWA\Zurich
Senior Art Director	Frédéric Nogier / TBWA\Zurich
Senior Art Director	Marjorie Vardo / TBWA\Chiat\Day
Senior Art Director	Davy Renaud / TBWA\Zurich
Junior Art Director	Gaston Filippo / TBWA\Zurich
Junior Art Director	Michel Kissling / TBWA\Zurich
Senior Copywriter	Felix Freese / TBWA\Zurich
Senior Copywriter	Tizian Walti / TBWA\Zurich
Copywriter	David Voges / TBWA\Zurich
Copywriter	Angelo Sciullo / TBWA\Zurich
Group Account Director	Danijel Sljivo / TBWA\Zurich
Group Account Director	Khara Wagner / TBWA\Chiat\Day
Associate Account Manager	Sarah Cheng / TBWA\Chiat\Day
Illustrators	TBWA\Collective / TBWA\Collective
Illustrators	TBWA\Collective / TBWA\Collective
3D-Artist/Motion Designer	Vivian Lee / TBWA\Chiat\Day
3D-Artist/Motion Designer	Seokmin Hong / TBWA\Chiat\Day
Illustrator	Alex Trochut

This 2018 Clio Awards Bronze winning entry titled 'Cash / Bitcoin' was entered for McDonald's by TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York and Zurich. The advertising agency is part of the agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Print & Out of Home Technique within the entry type: Product/Service and the category: Illustration. This piece is part of a campaign called '50 Years of Big Mac' that consists of 5 elements.