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McDonald's

Cash / Bitcoin

Campaign: 50 Years of Big Mac
NEW YORK AND ZURICH
2018
2018
Entrant Company
TBWA\Chiat\Day NY & TBWA\Switzerland AG
Medium
Print & Out of Home Technique
Category
Illustration
Entry Type
Product/Service
Thumbnail for Cash / Bitcoin
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Items

Credits
Agency NetworkTBWA
Holding CompanyOmnicom Group
Production CompanyTBWA\Chiat\Day NY & TBWA\Switzerland AG, New York & Zurich
Advertiser BrandMcDonald's Suisse Restaurants Sàrl, Switzerland
Entrant CompanyTBWA\Chiat\Day NY & TBWA\Switzerland AG, New York and Zurich
Advertising AgencyTBWA\Zurich, Zurich
Advertising AgencyTBWA\Chiat\Day, New York
Media AgencyEG+
Media AgencyOMD Switzerland AG
Global Chief Creative OfficerChris Garbutt / TBWA\Worldwide
Chief Creative OfficerChris Beresford-Hill / TBWA\Chiat\Day
Global Brand LeaderBrian Swords / TBWA/Zurich
Group Creative Director & Head of DesignChris Rowson / TBWA\Chiat\Day
Creative DirectorManuel Wenzel / TBWA\Zurich
Creative DirectorBruce Roberts / TBWA\Zurich
Senior Art DirectorFrédéric Nogier / TBWA\Zurich
Senior Art DirectorMarjorie Vardo / TBWA\Chiat\Day
Senior Art DirectorDavy Renaud / TBWA\Zurich
Junior Art DirectorGaston Filippo / TBWA\Zurich
Junior Art DirectorMichel Kissling / TBWA\Zurich
Senior CopywriterFelix Freese / TBWA\Zurich
Senior CopywriterTizian Walti / TBWA\Zurich
CopywriterDavid Voges / TBWA\Zurich
CopywriterAngelo Sciullo / TBWA\Zurich
Group Account DirectorDanijel Sljivo / TBWA\Zurich
Group Account DirectorKhara Wagner / TBWA\Chiat\Day
Associate Account ManagerSarah Cheng / TBWA\Chiat\Day
Illustrators TBWA\Collective / TBWA\Collective
Illustrators TBWA\Collective / TBWA\Collective
3D-Artist/Motion DesignerVivian Lee / TBWA\Chiat\Day
3D-Artist/Motion DesignerSeokmin Hong / TBWA\Chiat\Day
Illustrator Alex Trochut

This 2018 Clio Awards Bronze winning entry titled 'Cash / Bitcoin' was entered for McDonald's by TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York and Zurich. The advertising agency is part of the agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Print & Out of Home Technique within the entry type: Product/Service and the category: Illustration. This piece is part of a campaign called '50 Years of Big Mac' that consists of 5 elements.

McDonald's

50 Years of Big Mac

Full Campaign
  • Image for Cash / Bitcoin
    Cash / Bitcoin
  • Image for Mixtape / Playlist
    Mixtape / Playlist
  • Image for Jukebox / Spotify
    Jukebox / Spotify
  • Image for Joystick / Controller
    Joystick / Controller
  • Image for VHS / MP4
    VHS / MP4
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