McDonald's
Cash / Bitcoin
Campaign: 50 Years of Big Mac

Credits
Agency Network | TBWA |
Holding Company | Omnicom Group |
Production Company | TBWA\Chiat\Day NY & TBWA\Switzerland AG |
Advertiser Brand | McDonald's Suisse Restaurants Sàrl |
Entrant Company | TBWA\Chiat\Day NY & TBWA\Switzerland AG |
Advertising Agency | TBWA\Zurich |
Advertising Agency | TBWA\Chiat\Day |
Media Agency | EG+ |
Media Agency | OMD Switzerland AG |
Global Chief Creative Officer | Chris Garbutt |
Chief Creative Officer | Chris Beresford-Hill |
Global Brand Leader | Brian Swords |
Group Creative Director & Head of Design | Chris Rowson |
Creative Director | Manuel Wenzel |
Creative Director | Bruce Roberts |
Senior Art Director | Frédéric Nogier |
Senior Art Director | Marjorie Vardo |
Senior Art Director | Davy Renaud |
Junior Art Director | Gaston Filippo |
Junior Art Director | Michel Kissling |
Senior Copywriter | Felix Freese |
Senior Copywriter | Tizian Walti |
Copywriter | David Voges |
Copywriter | Angelo Sciullo |
Group Account Director | Danijel Sljivo |
Group Account Director | Khara Wagner |
Associate Account Manager | Sarah Cheng |
Illustrators | TBWA\Collective |
Illustrators | TBWA\Collective |
3D-Artist/Motion Designer | Vivian Lee |
3D-Artist/Motion Designer | Seokmin Hong |
Illustrator | Alex Trochut |
This 2018 Clio Awards Bronze winning entry titled 'Cash / Bitcoin' was entered for McDonald's by TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York and Zurich, part of agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Print & Out of Home Technique within the entry type: Product/Service and the category: Illustration. This piece is part of a campaign called '50 Years of Big Mac' that consists of 5 elements.
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