McDonald's
Cash / Bitcoin
Campaign: 50 Years of Big Mac
![Thumbnail for Cash / Bitcoin](/sites/all/themes/clios/images/clio-default-winner-card.jpg)
Credits
Agency Network | TBWA |
Holding Company | Omnicom Group |
Production Company | TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York & Zurich |
Advertiser Brand | McDonald's Suisse Restaurants Sàrl, Switzerland |
Entrant Company | TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York and Zurich |
Advertising Agency | TBWA\Zurich, Zurich |
Advertising Agency | TBWA\Chiat\Day, New York |
Media Agency | EG+ |
Media Agency | OMD Switzerland AG |
Global Chief Creative Officer | Chris Garbutt / TBWA\Worldwide |
Chief Creative Officer | Chris Beresford-Hill / TBWA\Chiat\Day |
Global Brand Leader | Brian Swords / TBWA/Zurich |
Group Creative Director & Head of Design | Chris Rowson / TBWA\Chiat\Day |
Creative Director | Manuel Wenzel / TBWA\Zurich |
Creative Director | Bruce Roberts / TBWA\Zurich |
Senior Art Director | Frédéric Nogier / TBWA\Zurich |
Senior Art Director | Marjorie Vardo / TBWA\Chiat\Day |
Senior Art Director | Davy Renaud / TBWA\Zurich |
Junior Art Director | Gaston Filippo / TBWA\Zurich |
Junior Art Director | Michel Kissling / TBWA\Zurich |
Senior Copywriter | Felix Freese / TBWA\Zurich |
Senior Copywriter | Tizian Walti / TBWA\Zurich |
Copywriter | David Voges / TBWA\Zurich |
Copywriter | Angelo Sciullo / TBWA\Zurich |
Group Account Director | Danijel Sljivo / TBWA\Zurich |
Group Account Director | Khara Wagner / TBWA\Chiat\Day |
Associate Account Manager | Sarah Cheng / TBWA\Chiat\Day |
Illustrators | TBWA\Collective / TBWA\Collective |
Illustrators | TBWA\Collective / TBWA\Collective |
3D-Artist/Motion Designer | Vivian Lee / TBWA\Chiat\Day |
3D-Artist/Motion Designer | Seokmin Hong / TBWA\Chiat\Day |
Illustrator | Alex Trochut |
This 2018 Clio Awards Bronze winning entry titled 'Cash / Bitcoin' was entered for McDonald's by TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York and Zurich. The advertising agency is part of the agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Print & Out of Home Technique within the entry type: Product/Service and the category: Illustration. This piece is part of a campaign called '50 Years of Big Mac' that consists of 5 elements.
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