McDonald's

Cash / Bitcoin

Campaign: 50 Years of Big Mac

NEW YORK AND ZURICH

2018

Entrant Company: TBWA\Chiat\Day NY & TBWA\Switzerland AG
Medium: Print & Out of Home Technique
Category: Illustration
Entry Type: Product/Service

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Credits

Agency Network	TBWA
Holding Company	Omnicom Group
Production Company	TBWA\Chiat\Day NY & TBWA\Switzerland AG
Advertiser Brand	McDonald's Suisse Restaurants Sàrl
Entrant Company	TBWA\Chiat\Day NY & TBWA\Switzerland AG
Advertising Agency	TBWA\Zurich
Advertising Agency	TBWA\Chiat\Day
Media Agency	EG+
Media Agency	OMD Switzerland AG
Global Chief Creative Officer	Chris Garbutt
Chief Creative Officer	Chris Beresford-Hill
Global Brand Leader	Brian Swords
Group Creative Director & Head of Design	Chris Rowson
Creative Director	Manuel Wenzel
Creative Director	Bruce Roberts
Senior Art Director	Frédéric Nogier
Senior Art Director	Marjorie Vardo
Senior Art Director	Davy Renaud
Junior Art Director	Gaston Filippo
Junior Art Director	Michel Kissling
Senior Copywriter	Felix Freese
Senior Copywriter	Tizian Walti
Copywriter	David Voges
Copywriter	Angelo Sciullo
Group Account Director	Danijel Sljivo
Group Account Director	Khara Wagner
Associate Account Manager	Sarah Cheng
Illustrators	TBWA\Collective
Illustrators	TBWA\Collective
3D-Artist/Motion Designer	Vivian Lee
3D-Artist/Motion Designer	Seokmin Hong
Illustrator	Alex Trochut

This 2018 Clio Awards Bronze winning entry titled 'Cash / Bitcoin' was entered for McDonald's by TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York and Zurich, part of agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Print & Out of Home Technique within the entry type: Product/Service and the category: Illustration. This piece is part of a campaign called '50 Years of Big Mac' that consists of 5 elements.