McDonald's
Cash / Bitcoin
Campaign: 50 Years of Big Mac
NEW YORK AND ZURICH
2018
2018
Credits
| Agency Network | TBWA |
| Holding Company | Omnicom Group |
| Production Company | TBWA\Chiat\Day NY & TBWA\Switzerland AG |
| Advertiser Brand | McDonald's Suisse Restaurants Sàrl |
| Entrant Company | TBWA\Chiat\Day NY & TBWA\Switzerland AG |
| Advertising Agency | TBWA\Zurich |
| Advertising Agency | TBWA\Chiat\Day |
| Media Agency | EG+ |
| Media Agency | OMD Switzerland AG |
| Global Chief Creative Officer | Chris Garbutt |
| Chief Creative Officer | Chris Beresford-Hill |
| Global Brand Leader | Brian Swords |
| Group Creative Director & Head of Design | Chris Rowson |
| Creative Director | Manuel Wenzel |
| Creative Director | Bruce Roberts |
| Senior Art Director | Frédéric Nogier |
| Senior Art Director | Marjorie Vardo |
| Senior Art Director | Davy Renaud |
| Junior Art Director | Gaston Filippo |
| Junior Art Director | Michel Kissling |
| Senior Copywriter | Felix Freese |
| Senior Copywriter | Tizian Walti |
| Copywriter | David Voges |
| Copywriter | Angelo Sciullo |
| Group Account Director | Danijel Sljivo |
| Group Account Director | Khara Wagner |
| Associate Account Manager | Sarah Cheng |
| Illustrators | TBWA\Collective |
| Illustrators | TBWA\Collective |
| 3D-Artist/Motion Designer | Vivian Lee |
| 3D-Artist/Motion Designer | Seokmin Hong |
| Illustrator | Alex Trochut |
This 2018 Clio Awards Bronze winning entry titled 'Cash / Bitcoin' was entered for McDonald's by TBWA\Chiat\Day NY & TBWA\Switzerland AG, New York and Zurich, part of agency network: TBWA and holding company: Omnicom Group. The piece was submitted to the medium: Print & Out of Home Technique within the entry type: Product/Service and the category: Illustration. This piece is part of a campaign called '50 Years of Big Mac' that consists of 5 elements.
McDonald's
50 Years of Big Mac
Full Campaign
- Cash / Bitcoin
- Mixtape / Playlist
- Jukebox / Spotify
- Joystick / Controller
- VHS / MP4
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