Decathlon Belgium

The Breakaway

BRUSSELS

2022

Entrant Company: BBDO Belgium
Medium: Public Relations
Category: Special Event/Activation
Entry Type: Product/Service

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Credits

Agency Network	BBDO
Holding Company	Omnicom Group
Production Company	eracingtv, Dordrecht
Advertiser Brand	Decathlon Belgium, Evere
Advertising Agency	BBDO Belgium, Brussels
Entrant Company	BBDO Belgium, Brussels
Not for Profit	De Rode Antraciet vzw, Oudenaarde
Government	Federal dept. of Justice, Brussels
Production Company (additional)	Fledge, Sint-Niklaas
Production Company (additional)	Red Eagle Productions, Dordrecht
Creative	Frederik Clarysse / BBDO Belgium
Creative	Tom Jacobs / BBDO Belgium
Copywriter	Debby De Ridder / BBDO Belgium
Account Director	Bram De Vidts / BBDO Belgium
Producer	Loes Fierens / BBDO Belgium
Account Manager	Evelyn Savels / BBDO Belgium
Account Manager	Alexander Neesen / BBDO Belgium
Strategist	Kim Leunen / BBDO Belgium
Director	Lieven Anthonise / eracingtv
Director	Witten Anthonise / eracingtv
CCO	Eva De Gendt / BBDO Belgium
National Marketing and Communications Director	Thomas Lejeune-Debarre / Decathlon Belgium
Campaign Leader	Julie Nevejan / Decathlon Belgium
Content Leader	Michael D'hooge / Decathlon Belgium
Social Media Creative	Wing Tji Liu / Decathlon Belgium
Director	Sidney Van Wichelen / fledge.tv
Designer	Wim De Dobbeleer / freelance
Designer	Elena Haniotakis / BBDO Belgium
Creative Director	Jan Dejonghe / BBDO Belgium
Head of Production	Patricia Van De Kerckhove / BBDO Belgium
Editor	Jasper Vanhauwaert / BBDO Belgium
Editor	Anton Ceuppens / BBDO Belgium

This 2022 Clio Awards Gold winning entry titled 'The Breakaway' was entered for Decathlon Belgium by BBDO Belgium, Brussels. The advertising agency is part of the agency network: BBDO and holding company: Omnicom Group. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Special Event/Activation. It consists of 1 video and 1 image.