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Perdue

Chicken Feed. Human Snack.

MINNEAPOLIS, MN
2024
2024
Entrant Company
Colle McVoy
Medium
Public Relations
Category
Launch/Relaunch
Entry Type
Product/Service
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Items

Credits
ClientPerdue, Salisbury, MD
Advertising AgencyColle McVoy, Minneapolis, MN
Packaging and Containers ManufacturingThe Packaging Lab, Brooklyn Park, MN
Public Relations AgencyExponent, Minneapolis, MN
Design Company10 Thousand Design, Minneapolis, MN
Public Relations AgencyEdible Inc., Los Angeles, CA
Product PackagingMNFX, Minneapolis, MN
Chief Creative OfficerCiro Sarmiento / Colle McVoy
SVP MarketingDavid Zucker / Perdue
Chief Executive OfficerChristine Fruechte / Colle McVoy
Chief Creative OfficerCiro Sarmiento / Colle McVoy
Executive Creative DirectorDustin Black / Colle McVoy
VP, Group Account DirectorNatalie Maiser / Colle McVoy
Account SupervisorKate DeNucci / Colle McVoy
VP, Group Creative DirectorMeghan Figueroa / Colle McVoy
DesignerGreta Hatzung / 10 Thousand Design
Associate Creative DirectorLauren Colasanti / Colle McVoy
VP, Group Earned Creative & Media Relations DirectorAndrew Miller / Exponent
Account DirectorSara Robino / Exponent
Associate Creative DirectorCarl Martin / Colle McVoy
Associate ProducerGrant Maxfield / Colle McVoy
Project ManagerKennedy Bilse / Colle McVoy
Senior ProducerSandra Chute / Colle McVoy
SVP MarketingDavid Zucker / Perdue
Product PackagingJenn Paredes / MNFX
Chief Executive OfficerDan Niblo / The Packaging Lab
PresidentHenry Ferry / Million Dollar Media
Senior Vice PresidentCarrie Becker / Edible Inc.

This 2024 Clio Awards Gold winning entry titled 'Chicken Feed. Human Snack.' was entered for Perdue by Colle McVoy, Minneapolis, MN. The piece was submitted to the medium: Public Relations within the entry type: Product/Service and the category: Launch/Relaunch. It consists of 2 videos and 4 images.

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