BMW China

Translating Joy

SHANGHAI

2024

Entrant Company: TBWA\BOLT Shanghai
Medium: Social Media
Category: Social Video
Entry Type: Product/Service

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Credits

Advertiser / Brand	BMW China, Beijing
Advertising Agency	TBWA\BOLT Shanghai, Shanghai
Advertising Agency	TBWA\Juice Beijing, Shanghai
Animation Company	Real Good Studio, New York City
Production Company	Filmate Productions, Shanghai
Production Company	MOD Media, Shanghai
Chief Creative Officer	Ronnie Wu / TBWA\China
Vice President Brand and Marketing	Stéphane Koeppel / BMW China
Chief Executive Officer	Joanne Lao / TBWA\Greater China
Executive Creative Director	Mo Chen / TBWA\BOLT Shanghai
Executive Creative Director	Han Gao / TBWA\Juice Beijing
Creative Director	Peng Tu / TBWA\Juice Beijing
Creative Director	Ron Diao / TBWA\BOLT Shanghai
Associate Creative Director	Ce Shi / TBWA\Juice Beijing
Associate Creative Director	Tao Li / TBWA\Juice Beijing
Senior Art Director	Zihao Song / TBWA\Juice Beijing
Senior Copywriter	Zhiyue He / TBWA\Juice Beijing
Art Director	Boying Chen / TBWA\BOLT Shanghai
Art Director	Tianyi Ba / TBWA\BOLT Shanghai
Copywriter	Doris Chen / TBWA\BOLT Shanghai
Art Director	Sam Lou / TBWA\BOLT Shanghai
Junior Creative	Mermer Mu / TBWA\BOLT Shanghai
Film Director	Alexander Kang / TBWA\BOLT Shanghai
Head of Creative Technology	Herbert Ng / TBWA\BOLT Shanghai
Head of Production	Christine Chen / TBWA\BOLT Shanghai
Agency Producer	Dora Zhou / TBWA\BOLT Shanghai
Agency Producer	Steph Lee / TBWA\BOLT Shanghai
Head of Strategy	Andrea Yao / TBWA\Juice Beijing
Planning Director	Pires Guo / TBWA\Juice Beijing
Managing Partner	Justice Yeh / TBWA\Juice Beijing
Senior Account Director	Dylan He / TBWA\Juice Beijing
Account Manager	Danica Xu / TBWA\Juice Beijing
Director	Jonah Gabriel / Real Good Studio
Post Production	Ali Issari / Real Good Studio
Executive Producer	Priscilla He / Filmate Productions
Editor	Jin Li / Filmate Productions
Executive Producer	Eric Shi / MOD Media
Executive Producer	Jimmy Liu / MOD Media
Director	Sing Sing / MOD Media

This 2024 Clio Awards Bronze winning entry titled 'Translating Joy ' was entered for BMW China by TBWA\BOLT Shanghai, Shanghai. The piece was submitted to the medium: Social Media within the entry type: Product/Service and the category: Social Video. It consists of 2 videos and 2 images.