BMW China

Translating Joy

Entrant Company
TBWA\BOLT Shanghai
Social Media
Social Video
Entry Type
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Advertiser / BrandBMW China, Beijing
Advertising AgencyTBWA\BOLT Shanghai, Shanghai
Advertising AgencyTBWA\Juice Beijing, Shanghai
Animation CompanyReal Good Studio, New York City
Production CompanyFilmate Productions, Shanghai
Production CompanyMOD Media, Shanghai
Chief Creative OfficerRonnie Wu / TBWA\China
Vice President Brand and Marketing Stéphane Koeppel / BMW China
Chief Executive OfficerJoanne Lao / TBWA\Greater China
Executive Creative DirectorMo Chen / TBWA\BOLT Shanghai
Executive Creative DirectorHan Gao / TBWA\Juice Beijing
Creative DirectorPeng Tu / TBWA\Juice Beijing
Creative DirectorRon Diao / TBWA\BOLT Shanghai
Associate Creative DirectorCe Shi / TBWA\Juice Beijing
Associate Creative DirectorTao Li / TBWA\Juice Beijing
Senior Art DirectorZihao Song / TBWA\Juice Beijing
Senior CopywriterZhiyue He / TBWA\Juice Beijing
Art DirectorBoying Chen / TBWA\BOLT Shanghai
Art DirectorTianyi Ba / TBWA\BOLT Shanghai
CopywriterDoris Chen / TBWA\BOLT Shanghai
Art DirectorSam Lou / TBWA\BOLT Shanghai
Junior Creative Mermer Mu / TBWA\BOLT Shanghai
Film Director Alexander Kang / TBWA\BOLT Shanghai
Head of Creative Technology Herbert Ng / TBWA\BOLT Shanghai

Head of Production Christine Chen / TBWA\BOLT Shanghai
Agency Producer Dora Zhou / TBWA\BOLT Shanghai
Agency Producer Steph Lee / TBWA\BOLT Shanghai
Head of Strategy Andrea Yao / TBWA\Juice Beijing
Planning Director Pires Guo / TBWA\Juice Beijing
Managing Partner Justice Yeh / TBWA\Juice Beijing
Senior Account Director Dylan He / TBWA\Juice Beijing
Account Manager Danica Xu / TBWA\Juice Beijing
DirectorJonah Gabriel / Real Good Studio
Post ProductionAli Issari / Real Good Studio
Executive ProducerPriscilla He / Filmate Productions
EditorJin Li / Filmate Productions
Executive ProducerEric Shi / MOD Media
Executive ProducerJimmy Liu / MOD Media
DirectorSing Sing / MOD Media

This 2024 Clio Awards Bronze winning entry titled 'Translating Joy ' was entered for BMW China by TBWA\BOLT Shanghai, Shanghai. The piece was submitted to the medium: Social Media within the entry type: Product/Service and the category: Social Video. It consists of 2 videos and 2 images.