Lowe's

Social Innovation Campaign

2016

Medium: Social Media
Category: Social Media
Entry Type: Product/Service

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Credits

Entrant Company	BBDO New York, New York
Agency Network	BBDO New York, New York
Creative Agency	BBDO New York, New York
Client	Lowe's, Mooresville
Chief Creative Officer	David Lubars / BBDO Worldwide, New York
Chief Creative Officer	Greg Hahn / BBDO New York, New York
Executive Creative Director	Tim Bayne / BBDO New York, New York
Senior Creative Director	Mike Sweeney / BBDO New York, New York
Senior Creative Director	Molly Adler / BBDO New York, New York
Creative Director	Kim Baskinger / BBDO New York
Associate Creative Director/Art Director	Carolyn Davis / BBDO New York, New York
Associate Creative Director/Copywriter	Matthew Page / BBDO New York, New York
Art Directors	Ryan Wi / BBDO New York, New York
Art Directors	Dominick Baccollo / BBDO New York, New York
Copywriters	Adam Gothelf / BBDO New York, New York
Copywriters	Dominick Baccollo / BBDO New York, New York
Director of Integrated Production	David Rolfe / BBDO New York, New York
Executive Producer	Kristin Tomborello / BBDO New York, New York
Senior Interactive Producer	Carissa Ranelycke / BBDO New York, New York
Director of Music and Radio	Rani Vaz / BBDO New York, New York
Group Project Lead	Michael Gentile / BBDO New York, New York
Agency Producers	Andrew Osborne / BBDO New York, New York
Agency Producers	Whitney Husnik / BBDO New York, New York
Agency Producers	Mo Twine / BBDO New York, New York
Production Assistant	Jeff Reagan / BBDO New York, New York
Director of Social	Alex Marsh / BBDO New York, New York
Creative Technologists	Bear Collins / BBDO New York, New York
Creative Technologists	Filip Williander / BBDO New York, New York
Account Team/Planners	Jim Reath / BBDO New York, New York
Account Team/Planners	Bob Estrada / BBDO New York, New York
Account Team/Planners	Tyler Harris / BBDO New York, New York
Account Team/Planners	Miranda Hardy / BBDO New York, New York
Account Team/Planners	Marlee Caine / BBDO New York, New York
Account Team/Planners	Antoinette Del Rio / BBDO New York, New York
Account Team/Planners	Emily Viola / BBDO New York, New York
Account Team/Planners	Nicole Landesman / BBDO New York, New York

This 2016 Clio Awards Bronze winning entry titled 'Social Innovation Campaign' was entered for Lowe's. The piece was submitted to the medium: Social Media within the entry type: Product/Service and the category: Social Media. It consists of 1 video and 1 image.