Spinneys and the Lebanese Breast Cancer Foundation

The Bread Exam

Entrant Company
McCann Paris
Social Media
Social Video
Entry Type
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Agency NetworkMcCann Worldgroup
Holding CompanyInterpublic Group
Production CompanySatellite My Love, Paris
Advertiser BrandSpinneys, Beirut
Advertising AgencyMcCann Health London, London
Entrant CompanyMcCann Paris, Neuilly-sur-Seine
FoundationLebanese Breast Cancer Foundation, Beirut
/American University of Beirut Medical Center, Beirut
Public Relations AgencyWeber Shandwick France, Paris
Production Company (additional)Octopus, Paris
/Slow Food Beirut, Beirut
Public Relations AgencyRowat PR, Beirut
/McCann Worldgroup Germany, Frankfurt
Production Company (additional)Craft Germany, Dusseldorf
AssociationBritish Islamic Medical Association, London
Public Relations AgencyWeber Shandwick MENAT, Istambul
/FP7 McCann, Dubai
Executive Creative DirectorCedric Astrella / McCann Paris
Chief Creative OfficerEuropeAdrian Botan / McCann Worldgroup
Creative Excellence ManagerCarmen Bistrian / McCann Worldgroup
Executive Creative DirectorGuy Swimer / McCann HealthLondon
Art DirectorSonia Presne / McCann Paris
Associate Creative DirectorMateo Fernandez / McCann Paris
Art DirectorFlora Sagnes / McCann Paris
CopywriterAnne-Sophie Guerin / McCann Paris
CopywriterFarah El Feghali / McCann Paris
CopywriterBenjamin Homsy / McCann Paris
Motion DesignerEtienne Philippe / McCann Paris
Motion DesignerKarim Victorin / McCann Paris
PresidentCedric Vanhoutte / McCann Paris
Managing DirectorNathalie Maisonnave / McCann Paris
Account ManagerSalome Lhote / McCann Paris
Account ManagerCamille Ghossein / McCann Paris
Strategic PlannerTugce Sezer / McCann Paris
Head of DigitalPierre-Jean Bernard / McCann Paris
ProducerMatthieu Tombarelle / McCann Paris
post producerCaroline de Genis / McCann Paris
sound producerIsabelle Crechet / McCann Paris
Regional ExecutiveCreative DirectorFouad Abdel Malak / FP7 McCann
Chief Creative OfficerGoetz Ulmer / McCann Worldgroup Germany
Account DirectorDeborah Guepey / Weber Shandwick France
Executive ProducerAlain Dib / Satellite My Love
DirectorDanielle Rizkallah / Satellite My Love
ProducerClaire Paillot / Octopus Production
Music ArtistLe Trio Joubran / Randana Label

This 2022 Clio Awards Gold winning entry titled 'The Bread Exam' was entered for Spinneys and the Lebanese Breast Cancer Foundation by McCann Paris, Neuilly-sur-Seine. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Social Media within the entry type: Product/Service and the category: Social Video. It consists of 1 video and 1 image.