NEW YORK, USA // Emily Gould is Senior Vice President, Consumer Marketing for Showtime Networks Inc. She oversees the network’s consumer marketing strategy, and spearheads the strategic development and execution of all consumer marketing initiatives, while managing the SHOWTIME® Program Marketing, Marketing Services and Advertising teams. Gould was an instrumental member of the launch team for the SHOWTIME streaming service, creating and implementing an overall marketing strategy to drive potential subscribers to the new service. She also collaborates with SHOWTIME Sports® on consumer marketing tactics, and oversees the marketing and promotion of documentaries under the Showtime Documentary Films banner.
Gould previously served as Vice President, Program Marketing and Advertising since 2012, co-heading the network’s program marketing and advertising departments. In that role, she was responsible for overseeing the strategic development of multi-platform marketing programs, and managing all marketing strategy and consumer advertising for the network's entertainment programming, with a focus on original series and specials. She also held oversight of the network’s internal and external creative and digital agencies, including television, print, radio, online, mobile, tablet and outdoor campaigns. Over the past ten years since joining SHOWTIME, Gould has led innovative marketing and advertising campaigns for the network’s top series.
Prior to joining the network in 2005, she served as an Account Director at Arnell Group, managing strategy and production of advertising campaigns for Reebok International, including all international advertising activity for the brand in Europe and Asia. Previously, she served as a Marketing Manager for the United States Tennis Association where she led marketing, advertising, promotional and public relations initiatives for USOpen.org and USTA.com and managed online sponsorship activity with major partners. Gould also worked as the Assistant Presence Manager for the Coca-Cola Company for the 2002 Winter Olympic Group, where she designed on-site promotions for the company and managed development of Olympic-related marketing collateral for over 450 Coca-Cola retail accounts. Gould also held positions at march FIRST, overseeing design and technical teams to create marketing programs and brand identity for Netflix, and at Publicis & Hal Riney, where she managed web, print, radio and television campaigns for Hewlett-Packard in the US and Asia. She works out of the company’s corporate headquarters in New York City.