Image of Valéria Herzer

Valéria Herzer
VP, Strategy and Partnerships 
Havas Sports & Entertainment

NEW YORK, USA // Valeria joined the Havas Sports & Entertainment network in 2010 and moved to the U.S. team in January 2017 following the merge of two Havas agencies, which marked the launch of the Havas Sports & Entertainment brand in the United States.

As Vice President of Strategy & Partnerships, Valeria is responsible for expanding HSE’s sport vertical, which includes developing tools and methodologies, growing relationships with partners and rightsholders, providing consulting and thought leadership to clients, as well as overseeing the execution of partnerships and creative integrated campaigns.

Valeria is based out of the New York office where she also provides her sport and consumer expertise to brands across Havas’s creative and media portfolio of clients.

Prior to her current role, Valeria served as HSE’s Global Brand Director for the Coca-Cola account, first in France overseeing the local and EMEA business, then leading the global client relationship from Atlanta, Georgia.

Some of her past work includes Coca-Cola’s FIFA World Cup™ Trophy Tour with international soccer icon, Pelé, the award-winning gaming campaign Just Dance with Coca-Cola and Les Twins and the strategy and execution of Coca-Cola’s debut into the world of eSports.

During her storied career, Valeria has worked on diverse brands and properties such as Burn, Converse, Peugeot, LVMH, Danone, Goodyear, TracFone, the IOC/NOC, FIFA, UEFA and the Paris Saint-Germain Football Club.

In her free time, Valeria is an avid traveler, music lover and sports junkie, with a special affinity for rugby, soccer and surfing. Having lived in many countries across the globe, Valeria speaks fluent Portuguese, French and English.