LOS ANGELES, USA // As Senior Vice President, Strategies and Creative Partnerships for FOX Sports Marketing, Barbara Blangiardi leads a team focused on the development of partnerships that extend the impact of priority marketing campaigns off FOX Sports-controlled platforms. The group develops strategies, tactics and creative concepts that generate marketing collaborations with FOX Sports distribution partners and advertisers, other 20th Century Fox divisions, sports leagues, industry stakeholders and select outside companies.
Blangiardi joined FOX Sports in 2014 as a consultant and was a key contributor to the network’s Women’s World Cup and college football campaigns before assuming the newly-created Strategies & Creative Partnerships position in 2015. She and her team work on all FOX Sports marketing campaigns including the NFL, MLS, NASCAR, MLB, USGA, college sports, the FIFA World Cup and more.
Blangiardi came to FOX Sports after 16 years with NBC Universal where she most recently held the title of Senior Vice President, Olympics Marketing, managing the marketing campaign for the Sochi Winter Olympic Games. Prior to that role, Blangiardi served as SVP, Creative Partnerships and Innovation, and worked closely with the sales, sports and entertainment groups to execute customized partnerships tying client brands to NBCU content and platforms. Under her direction, the department created more than 100 productions and she was recognized in 2009 for innovation by Advertising Age as one of the publication’s “Women to Watch.”
Previous positions at NBC included VP of Marketing and Special Projects for The NBC Agency, managing campaigns for entertainment, digital, and sports properties as well as for NBC’s Olympic coverage.
Blangiardi earned a bachelor’s degree in journalism from the University of Oregon, where she currently sits on advisory boards for the School of Journalism and Communications and the Warsaw Sports Marketing Center. A former member of the executive board for the alumni association, she is an official University Ambassador and Lifetime Gold President’s Associate.
A winner of multiple World Promax, IRIS and other industry awards, she currently resides in Studio City, Calif.