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Rick Pomer
VP Creative Director, Branded Entertainment

NEW YORK, USA // Rick is a longtime Macy’s creative executive spanning 3 decades with the company, specializing in branding and special projects. Currently leading a team of talented artists and designers responsible for creating the magic behind The Macy’s Thanksgiving Day Parade, Macy’s Santaland, Macy’s Flower Show and Macy’s 4th of July Fireworks.

Prior to this, Rick started his career as a copywriter at Macy’s and quickly rose up to become a creative lead for various teams devoted to brand and special events marketing.

Rick’s current focus is to elevate the entertainment and production values of Macy’s iconic events and push those properties to new horizons.