SAN FRANCISCO, USA // Keith Hernandez is the SVP of Brand Strategy at Bleacher Report. In this role, Hernandez is leading go-to-market strategy for social media, working with advertising clients and BR’s ad sales team to develop social and branded-content campaigns targeted at the site’s core millennial-male audience. Prior to joining B/R, he was president of Slate, overseeing all revenue, strategy and business operations.
Formerly, he served as VP of brand strategy at BuzzFeed, where he lead revenue and brand strategy efforts in North America and Australia. Hernandez established BuzzFeed’s global sales operations in Canada and the United Kingdom, and extended its international footprint in Australia, Asia, and Latin America. A veteran of Microsoft, Vevo and the Onion, Hernandez is a graduate of Miami University (Ohio) with a BA in creative writing. He lives in Brooklyn, NY with his wife and daughter.