NEW YORK, USA // Jennifer Breithaupt, Global Consumer Chief Marketing Officer, Citi, oversees a team focused on crafting distinctive, impactful campaigns that differentiate Citi’s industry leading card products and driving long-term brand loyalty with cardmembers across the globe.
Jennifer also leads Citi’s entertainment access program, Private Pass, which brings cardmembers closer to their favorite artists through curated offerings and VIP experiences (lounge access, exclusive meet and greets etc). Through Private Pass, Citi offered cardmembers access to more than 6,500 events in 2016 featuring artists such as Guns N’ Roses, Coldplay, Selena Gomez, Andra Day, and Luke Bryan.
Jennifer has driven innovation to amplify the concert experience and fan engagement beyond traditional means through close partnerships spanning multiple genres. Her team has created and managed some of the most exciting marketing and branded entertainment programs, including access to more than half of the top 100 concert tours, record-setting presales, a multi-year sponsorship with NBC and the launch of the Citi Concert Series on TODAY, and most recently, a series of live virtual reality concerts that will offer fans a truly immersive experience.
Jennifer’s curation goes far beyond traditional tour sponsorships and has also included album release parties and intimate preshow experiences with some of the biggest artists in music. Additionally, Jennifer has oversight of Citi’s key alliance with Live Nation – including a recent expansion of the partnership into key Asia markets – and is responsible for strategic development and execution of all branded entertainment properties and initiatives.
She is a frequent speaker at industry events and has been widely quoted in media outlets including The New York Times, Forbes, Ad Age, Los Angeles Times, and The Drum.