Image of Marco Zermeño

Marco Zermeño
Executive Production Manager & Latin America Head of Integrated Production
Procter & Gamble

PANAMA CITY, PANAMA // A proud native of Mexico, with a business degree from ITAM and a film degree from Boston University, Marco has produced more than 1,600 TV, print and digital ads to date.  He started assisting several Hollywood producers at Sony Pictures Entertainment, and a few years later, became a TV commercial director at Film Core in Mexico.  After a decade behind the camera, he shifted to the client side in 2004, becoming Integrated Production Manager for P&G Latin America, where he produced campaigns for brands such as Pantene, Head & Shoulders, Gillette, Old Spice, Downy and Always.

In 2014, he received the Julie Bedwell/Andy DeMar Award for Production Excellence, and two years later was appointed Executive Production Manager and Head of Regional Production for P&G, role in which he currently oversees the multimedia production of the P&G Beauty Care category in Latin America and is also responsible for the production of the entire global Gillette portfolio. 

Marco has successfully produced work with brand ambassadors such as Selena Gomez, Sofia Vergara, Shakira, Gisele Bündchen and Terry Crews; sports celebrities Leo Messi, Roger Federer, Pelé, Neymar Jr., Oscar de la Hoya, Javier Hernandez, Manu Ginobili and Jenson Button, as well as some of Latin America’s biggest names in the TV & music industry.

Throughout his career, Marco has always embraced sound as a powerful tool to engage audiences and generate unforgettable emotional responses.  He currently trains P&G global marketers on how to use music/audio to drive business success, build strong brands and enhance drama, developing clear music objectives and leveraging sonic assets to aid brand recall across all touchpoints.