GENEVA, SWITZERLAND // Chris Bohrer is Head of Regional Marketing Services & Personal Systems in Europe Middle East and Africa. He is responsible for integrated marketing communications; designing and implementing innovative marketing strategies that drive business results and grow brand equity in the region.
Over the past 8 years at HP Chris held managerial positions in Marketing at a worldwide level, and for the last 4 years in Europe.
He has a vision for the team to be the most innovative, inspired, rewarding integrated marketing team relentlessly focused on driving the brand and business to new heights. Leveraging his strengths of harmony, empathy, and relator he builds high performing teams while using his adaptability and activator skills to make things happen in complex and volatile environments. Prior to joining HP Inc, Chris spent the first 13 years of his career in advertising in agency and corporate roles.
He earned a degree in Journalism at Columbia University, Missouri. He resides in Geneva, Switzerland.