TORONTO, CANADA // Kyle Norrington, Vice President of Global Brands at Anheuser-Busch InBev, oversees AB InBev’s three global brands - Budweiser, Corona and Stella Artois – which are three of AB InBev’s fastest growing beer brands in 50+ markets around the world.
Kyle began his career in beer, first working at the ground level in bars and retail locations as a Sales Representative with Labatt Breweries of Canada in 2000. Nearly 20 years later, Kyle manages the global brands team. The global brands are three of the top six most valuable beer brands in the world. Under Kyle’s leadership in 2017, the global brands grew by 16.8% outside their home markets.
During his early years at Labatt Breweries, Kyle worked in sales before serving in numerous roles across the company -- from trade marketing to brand marketing -- while continuously delivering successful results, innovative strategies and disruptive ideas.
Kyle led AB InBev’s Canadian marketing team to execute multiple award-winning campaigns, including the “Budweiser Red Light” Campaign in 2014 and Kokanee’s production of “The Movie Out Here” in 2013.
In 2016, Kyle was promoted to Vice President of Global Brands at Anheuser-Busch InBev. In this role, Kyle leads brand and creative strategy, including Budweiser’s World Cup 2018 campaign, Stella Artois’s partnership with Water.org, and Corona’s partnership with Parley for the oceans. He also oversees the commercial expansion of the global brand portfolio across the company’s footprint of operations in 50+ countries.
Kyle graduated from the University of British Columbia in Vancouver with a bachelor’s degree in Commerce Marketing. He has also served on the board of directors for the Association of Canadian Advertisers.