NEW YORK, USA // Justin is responsible for developing innovative marketing plans that leverage technology, social and data to build and engage audiences around popular AMC Network properties such as, “The Walking Dead,” “Fear The Walking Dead,” “Better Call Saul” and “Preacher” as well as critically acclaimed SundanceTV shows -- “Hap and Leonard,” “The Split,” “Top of the Lake,” etc. In addition, Justin is also responsible for ensuring quality and consistency of both AMC’s and SundanceTV’s creative product across channels and developing go-to-market strategies for digital products like AMC Premiere, TWD Universe, loyalty and subscription services.
Prior to joining AMC, Justin held several roles in the advertising and marketing space - most recently as the Global Senior Director of Digital Marketing for Activision Blizzard. His remit included leading all aspects of digital, social and consumer data-driven strategies across the Call of Duty and Guitar Hero franchises. Previous to Activision, Justin held senior roles at TBWA\Chiat\Day, David&Goliath, AKQA and Deutsch Inc. Throughout his 16-year career, he has lead teams in the development of Cannes Lions, Webby and Effie award-winning marketing campaigns. In 2015, he was named to Brand Innovators ‘40 Under 40’. Justin holds a Bachelor of Science degree in International Business & Marketing from the University of Maryland.