Image of Ioana  Filip

Ioana Filip
SVP, Executive Creative Director
Energy BBDO

CHICAGO, USA //Ioana is an innovative creative thinker and an ambitious leader who knows how to push boundaries. She has over a decade of experience in the advertising industry where she has excelled and quickly risen through the ranks to where she is today: SVP, Executive Creative Director at Energy BBDO in Chicago. At Energy she is responsible for driving innovation and digital integration across all of the agency’s work for clients including SC Johnson, Bayer, Luxottica, Mars Wrigley, and more.

Throughout her career, Ioana has achieved many firsts: first female Romanian juror at the Clio Awards, first Romanian speaker in Eurobest, one of the “30 under 30” by Forbes magazine and Young Professional of the Year according to IAA organization.

In Romania, Ioana spent time at both JWT and Lowe Digital and McCann Bucharest before being named ECD at MRM/MCCann in 2015. Here she led the agency to win Digital Agency of the Year two years in a row and contributed to their success as Network of the Year at Golden Drum for 4 consecutive years. Ioana has worked for both regional and local, widely-recognized clients such as The Coca-Cola Company, Vodafone, KFC, Pizza Hut, Lidl, ROM, Unilever, Mastercard, Julius Meinl, Nespresso and many more.

Ioana’s work has been awarded in top creative shows including Cannes Lions, Eurobest, Webby, Golden Drum, Euro Effie, One Show, Epica, Clios, and more. And she has judged many of these top-tier shows as well.