NEW YORK, USA // Michael began his career in healthcare advertising as a copywriter on a range of prescription and OTC brands from Fixodent to fertility treatments. Highlights of his 25-year career include the launches of two iconic pharma brands, Lipitor and Viagra, and kick-starting two of the most successful and highly awarded independent healthcare agencies including Concentric, where he continues to lead as CCO.
Michael has overseen the evolution of Concentric since its inception in 2002, helping the agency win Agency-of-the Year status 5 times during that tenure. Most recently receiving the AOTY nod from MedAdNews in 2018.
With over 250 employees in the US and Europe, Michael has helped Concentric consistently maintain its status as one of the fastest growing and most creatively recognized health and wellness shops in the industry.
Michael graduated from the University of Delaware with a BS in Business Administration.