NEW YORK, USA // As CCO of the TBWA\Health Collective, Jonathan is an agitator—challenging the orthodoxies that litter the health+wellness landscape. Clients ask Jonathan for "an Apple,” "a Gatorade,” or "an Airbnb,” so he moves their brands to bigger, more daring, more influential places.
Jonathan's commitment to disruptive narratives has served brands well throughout his career. At Merkley & Partners, his Lipitor “Numbers” campaign was the first integrated DTC to win gold at the One Show, and Adweek called the campaign “a giant step forward for the category.” At Ogilvy & Mather, it translated into a slew of award-winning creative (Clio, Effie, Webby, and DTC Nationals) for a host of premier clients such as Allergan, Bayer, BI, BMS, GSK, J&J, Merck, Novartis, Pfizer, and Unilever. Most recently, at Evoke Health, that infusion of radical creativity helped transform an under-the-radar digital shop into a full-service player of renown.
When not trying to unleash the awesome in companies and brands, Jonathan tries to sleep around the schedules of his wife Katie, their 9 year old, Joshua, and 7 year old twins, Zoe and Dean.