BOSTON, USA // Deborah Lotterman, Chief Creative Officer sets the creative direction for precisioneffect overseeing creative, medical services and operations across the agency. Her creativity and strategic thinking has led the agency in translating technological innovations into powerful campaigns that speak emotionally to clinicians and consumers. Clients depend on Deborah to bring grounded insight, out-of-the-box thinking and extraordinary energy to workshops, presentations and strategic discussions. Her unparalleled ability to help solve complex business challenges with strategic and creative ideas stems from over 20 years in health care marketing spanning virtually every specialty in pharmaceuticals, medical devices and diagnostics. In that time, Deborah has led the development of award-winning campaigns for numerous companies including Abbott Nutrition, AbbVie, ARIAD Pharmaceuticals, Auxilium Pharmaceuticals, BioMarin, Cubist Pharmaceuticals, Exact Sciences, Johnson & Johnson, Kaleo Pharmaceuticals, MEDA, Multiple Myeloma Research Foundation, Shire, Takeda Pharmaceuticals and The Yoga Journal.
Deborah is on the board of Lifebox, a non-profit led by Dr. Atul Gawande devoted to making surgery safe in low-resource countries and serves as an advisor to the Kraft Harvard Business School Precision Medicine Accelerator.
Deborah earned a Bachelor of Arts in English from Towson University, a Master of Art in Professional Writing from Emerson College, and also holds a degree in culinary arts. She is a fierce competitor, a bad-ass cook and mother of two teen girls who keep her current on music and memes.