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NEW YORK, USA // David has worked as a copywriter and creative director for over 30 years. First in London, and now here in New York, where he began to specialize in the pharmaceutical category, winning numerous new business pitches, industry awards, and helping to create some of the most memorable and successful launches seen to date. He created the award-winning and game-changing global campaign for Abbott Diabetes Care's Flash Glucose Monitoring System: FreeStyle Libre, and has been instrumental in rolling out their suite of digital products and applications for both consumer and HCP markets. He has overseen the development of several 360 accounts, including the launch of Exelon Patch for Alzheimer's for which he wrote and produced a short documentary film asking: "Who Cares for the Caregivers?" This ran at the Tribeca Film Festival. For 8 years, David was solely responsible for the entire creative output of the Michael J Fox Foundation for Parkinson's Research, including an award-winning redesign of their website, together with countless films, content production, and collateral items.