NEW YORK, USA // Mike Raffensperger is the Chief Marketing Officer of FanDuel Group, an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and television. The brands include FanDuel, Betfair US, DRAFT, and TVG.
Before becoming the CMO of FanDuel Group, Mike was the Chief Marketing Officer of FanDuel. As CMO, Mike oversaw all marketing efforts for the fantasy sports company, developing new growth strategies and overseeing customer acquisition and retention channels.
Prior to FanDuel, Mike was the Head of Marketing for Amazon Advertising. In this role, he led a new initiative pairing live and on-demand video with e-commerce and was responsible for overall brand management, multi-platform distribution, viewership growth and monetization strategy. Before joining Amazon, Mike was Director of Digital Marketing & Strategy for DIRECTV, where he was responsible for all digital communications and commerce, including the launch of SundayTicket.TV, the first-ever over-the-top NFL streaming subscription service.
Before joining DIRECTV, Mike was the Vice President of Strategy & Creative Development at Magnet Media, a global digital marketing firm. At Magnet, Mike developed, managed, and provided leadership across all creative and strategic functions in addition to overseeing the agency’s overall engagement with key clients including Google, Apple, Microsoft, NBC, DreamWorks Animation, Showtime, and The Associated Press.
Mike holds a B.B.A in Mass Media from Messiah College and is a standing fellow with Columbia University’s Graduate School of Journalism.