NEW YORK, USA // Barbara McHugh is the Senior Vice President of Marketing for Major League Baseball in New York City. In her role, McHugh oversees all aspects of MLB’s Marketing, including New Media and Content Marketing, Club Initiatives, Digital Marketing & Media, Product Marketing, Marketing Analytics and International Events.
In March 2009, McHugh joined MLB’s digital arm, MLB Advanced Media (MLBAM), where she was responsible for its marketing and digital advertising strategies, online ticket sales campaigns, and cross-platform promotion of other e-commerce businesses and digital products, such as MLB.TV and the MLB At Bat and MLB Ballpark mobile apps. During her tenure at MLBAM, she also supported the digital marketing efforts of BAMTech-powered direct-to-consumer products, including NHL.TV and the NHL app, PGA TOUR LIVE and MLS LIVE.
Prior to her time at MLBAM, McHugh worked for the Sports Museum of America, and also spent more than six years in the marketing department at the New York Mets.
A native of Brooklyn, N.Y., McHugh holds a Bachelor’s Degree in business administration with a concentration in marketing and a minor in communications from Le Moyne College in Syracuse, NY.