NEW YORK,USA // A 25-year veteran of brand and agency-side marketing, Bryan Duffy is President of global lifestyle marketing agency, MKTG’s, Live & Enterprise/B2B practice.
Bryan leads all experiential efforts for the NYC-based agency, acquired by Dentsu Aegis Network in 2014. He has developed strategic relationships and managed integrated experiential/lifestyle marketing programs for some of the worlds largest and most influential brands: NFL, ESPN, NASCAR, NHL, MLS, NBC Universal, Pepsi, Fanatics, RJ Reynolds, IBM, U.S. Army, Microsoft, General Mills, JP Morgan Chase, and many others.
As a leader in the experiential marketing industry, Bryan has managed clients’ marketing campaigns and activations at some of the most relevant consumer lifestyle events in sports & entertainment including the Super Bowl, NCAA Final Four, College Football Championship, Grammy’s, ESPY’s and the MTV Music Awards.
He has worked on “both sides of the table” during the course of his career, including positions with some of marketing communications leading agencies and nine years in sales and brand management at Converse Inc. where he was involved in many facets of the business…product development, sales retail marketing, sports marketing and licensing.
Bryan lives in Ridgewood, New Jersey, with his wife, Melissa, and two daughters, Grace and Quinn.