Image of Dorothy Hui

Dorothy Hui
VP, Digital & Audience Development
Sony Music UK – 4th Floor Creative

LONDON, UK // Dorothy's career covers a variety of roles in music entertainment and demonstrates her ability to adapt with an industry in a permanent state of reinvention.

In her role as VP, Digital & Audience Development at Sony Music UK’s 4th Floor Creative, she leads the central teams responsible for driving digital and audience marketing strategy across Sony’s UK labels. She also led digital campaign strategy and partnerships in collaboration with BPI for The BRIT Awards as Chair of the Digital Committee from 2017 - 2019.

Prior to Sony, Dorothy was based in NYC and led the digital marketing team at Roc Nation. There, she oversaw global digital strategy for label and management artists - including Rihanna, Shakira, J. Cole, and others - ensuring an integrated approach across all facets of an artist’s career, including recorded music, touring, brand partners, creative projects and philanthropy.

In 2010, Dorothy joined tinyOGRE Entertainment as partner & VP, Marketing & Sales. The brainchild of Steven Lerner, co-founder of Wind-up and music business innovator, tinyOGRE Entertainment pioneered an innovative collaborative business model for artists.

Previously, Dorothy held leadership roles at Wind-Up Records and Universal Motown.

Dorothy holds a Bachelor’s degree from Dartmouth College, and a Master’s from New York University. In another life, she won ABC Network’s reality TV whodunnit, the Mole 2. She is an avid photographer of skylines and graffiti from around the world.