LOS ANGELES, USA // LJ Gutierrez, General Manager Brand Partnerships, oversees the day to day operations of Universal Music Group’s central brand team. Her work includes forging strategic partnerships that create an intersection between brands, music and consumers. These partnerships are executed via branded content, media, retail and experiential programs.
Ms. Gutierrez has worked with a varying portfolio of companies including Marriott International, Coca-Cola and Citi to create marketing campaigns integrating the UMG artist portfolio to help drive partner goals such as brand awareness, customer affinity and earned media. Prior to joining UMG, she also held strategic marketing roles at Atari and Virgin Entertainment Group.